Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences your decision on what and where... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies... Read More

Logo Design Tips

Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo. There are... Read More

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards

June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them... Read More

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs.... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

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Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Brand Identity and the CEO

This week I spent a few hours with a highly... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

You Bored Me at Hello - Top Three Strategies for Networking Your Brand

"You had me at hello," those famous words from the... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

Colour is essential to building a strong brand.Many of you... Read More

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline... Read More

Branding: You are the Brand

What's in a brand name? Everything! Think of these brands:... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power... Read More

Is Your Logo Helping or Hurting Your Business?

The quality of your logo can mean the difference between... Read More

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Britney Spears Branding

How would you like to sell as much in one... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once... Read More