Tips for Creating Brilliant Business Names
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it's unlikely Yahoo!... Read More
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any... Read More
The Aim of the Name
Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.STOP! Stop, and... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate... Read More
Franchising is Virtually Fraud Free
The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Nearly all the franchising... Read More
Co-Branding in Automotive Service Businesses
In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you can see it happen faster in real time on Internet web... Read More
Branding ? Brand Identity Guru
Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing... Read More
Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.What do you want... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully... Read More
Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether... Read More
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The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own... Read More
Extreme Makeover ? Small Business Edition
Have you ever watched one of those home makeover shows?... Read More
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.Okay, you... Read More
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
Importance of Business Branding
Branding is very important to a business, whether it is... Read More
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of... Read More
The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating... Read More
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly... Read More
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands -... Read More
Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the... Read More
Branding: What Not to Do
Here's a little story about what not to do as... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
Quality and Service - Yeah, Right!
One of the critical drivers of business success is having... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal.... Read More
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity,... Read More
Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
Business Image
One of the most important things in a business is... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal... Read More
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines,... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
Branding 101: Why Its Critical to Business Success and How to Do It Right
What's Your Brand?A brand is a product/company personality that helps... Read More
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir... Read More
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Franchisor Policies for Unlicensed or Sold Territories
Franchisors often have issues when they own a brand which... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the... Read More
Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks... Read More
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
Branding ? Brand Identity Guru
Brands are important aspects of any business, but unlike money... Read More
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into... Read More
Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several... Read More
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding... Read More
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes;... Read More
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?Branding is not so much... Read More
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power... Read More
The Positioning of Success
Many businesses of today are often driven to compete... Read More
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive... Read More
Top Eight Mistakes to Avoid When Naming Your Business
Naming a business is like laying the cornerstone of a... Read More
Business Image
One of the most important things in a business is... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.Okay, you... Read More
Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers... Read More
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