Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought... Read More

Setting the Right Price

One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It's a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students. And it almost sounded as if... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statement should... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales you're going to make are in the B.A.G.A Bold Promise backed up with an Awesome GuaranteeSo today we'll look at what makes a Bold Promise and the three... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists. You could be selling brand new BMW's at $1 each, but if nobody ever got to... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling... Read More

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Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

All About Branding

In this article i will explain how you can make... Read More

Hiring the Right Graphic Designer for Your Small Business

Every small business needs it, but not many have it.... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify... Read More

When Search Engine Marketing and Trademarks Collide

In the world of marketing, branding issues are always an... Read More

How to Create Your Own Mail Order Products

Pick up almost any book or report on Mailorder Selling... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day... Read More

The Very Basics of Design

Design is a very subjective thing, therefore, if you ask... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

Branding: You are the Brand

What's in a brand name? Everything! Think of these brands:... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards

June 13, 2005 -- Jane Chen (Producer) of the Red... Read More

Brand Identity - Corporate Identity and Brand Value

Companies work hard building the strength of their brands -... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of... Read More