Extreme Makeover ? Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly,... Read More
Hiring the Right Graphic Designer for Your Small Business
Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Yes, all of these things are absolutely necessary. But, what I am talking about is something most small business owners overlook. It is the... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. For example, the name Kraft is trademarked, as is... Read More
Brand Equity
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate... Read More
Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd.... Read More
Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey
The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of... Read More
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider.No one is indispensable. What's your best option... Read More
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Branding Mistakes - Brand Identity Guru
1. It "sells itself." I don't need to market.Okay, you... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated... Read More
Profitable Partnering
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs... Read More
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer... Read More
Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right... Read More
Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater... Read More
The Very Basics of Design
Design is a very subjective thing, therefore, if you ask... Read More
The Positioning of Success
Many businesses of today are often driven to compete... Read More
Co-Branding in Automotive Service Businesses
In a world of co-branding, point of destination strategies and... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.I see... Read More
How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
Brand Your Name!
Have you ever thought about branding your name? Does the... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling... Read More
Britney Spears Branding
How would you like to sell as much in one... Read More
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
Internet Branding
Having been in the franchising business all my life and... Read More
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a... Read More
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Image is EVERYTHING
The absolute foundation of your small business is your image.... Read More
All About Branding
In this article i will explain how you can make... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
Trade Journals in Franchising
As many people know Industry Trade Journals in America have... Read More
The Brand Called You
The best brands always try... Read More
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors... Read More
Play it Again Sam
The marketing director for one of my longtime clients used... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Brand Awareness - Brand Identity
About once a month a few of us at the... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with... Read More
You Bored Me at Hello - Top Three Strategies for Networking Your Brand
"You had me at hello," those famous words from the... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater... Read More
Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity,... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
Build Brand Identity - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Branding |