Trademark Issues in the Mobil Auto Business
There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services" another "Mobile Oil Change" and still another "Mobile Car... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press. In other words, your logo gets to everyone and as they say you only have one... Read More
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.The same happened to Ford's model... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd.... Read More
All About Branding
In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate brand is more than the visible parts, but is very deeply rooted in your company and encapsulates all the customer's interaction with your... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is "How... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what... Read More
Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.What do you want... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a 'difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can... Read More
|
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
Corporate Internet Branding ? Branding Your Business Online
Let me tell you a story about Pete and a... Read More
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If... Read More
Donald Trump On Branding - Brand Identity Guru
Love him or hate him, one thing is certain: Donald... Read More
Brand Components
Your brand is the culmination of everything about you and... Read More
Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond... Read More
Importance of Business Branding
Branding is very important to a business, whether it is... Read More
Branding: You are the Brand
What's in a brand name? Everything! Think of these brands:... Read More
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision... Read More
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Branding Your Products Is Important
I was chatting with a couple of friends, all of... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands -... Read More
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify... Read More
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche'... Read More
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
Brand Your Consulting Brilliance
Today's competitive marketplace for consulting services is no longer responsive... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day... Read More
Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you?or your product or... Read More
All About Branding
In this article i will explain how you can make... Read More
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should... Read More
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose,... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors,... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate... Read More
Business Image
One of the most important things in a business is... Read More
Branding Article: Pepsis Missed Brand Opportunity
I love Pepsi. It's that slightly sweeter taste and the... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
Build Customer Loyalty by Promoting Your Customers
Do you want to attract new customers while building greater... Read More
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche'... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Branding ? Brand Identity Guru
Brands are important aspects of any business, but unlike money... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
What Make Us Unique and Different
Starting a business can take a lot of time, money,... Read More
Play it Again Sam
The marketing director for one of my longtime clients used... Read More
Self-Marketing: The I Focus
Ever had one of those conversations where you wondered what... Read More
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right... Read More
Branding Junk Removal - He Did It, Can You?
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Fast Forwarding Your Business
If you think only big corporate names need to think... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an... Read More
Branding |