Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling... Read More

Branding: You are the Brand

What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies... Read More

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public--... Read More

Logo Design Tips

Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo. There are... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is) you're looking for.Start with these three ingredients:Understanding of what... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing... Read More

Brand Components

Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It's what makes you different from everyone else in business. What are some of... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.In February 1862, Prince Albert, husband to England's Queen Victoria, was dead. During the queen's time of grief, only mourning clothes and black-accented... Read More

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Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Brand Components

Your brand is the culmination of everything about you and... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

Your Small Business Name -- Important?

You bet a name is important. Many small business owners... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead,... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

Setting the Right Price

One of the ways people get to know you is... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Brand Extension; Going from Consumer to Commercial

As more and more home pressure washers are sold at... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money,... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the... Read More

Living Your Brand on the Web - Part 1

OK, so you took the plunge and purchased your internet... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

Business Image

One of the most important things in a business is... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Types of Logos

There are three basic types of logos: text, symbol, and... Read More

Does Your Message Pass the Test?

Develop an effective benefit message and you're well on your... Read More

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Acquire, Then Rebrand

Acquiring another corporation usually means that the acquiring company's name... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We... Read More