Fast Forwarding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at... Read More
Trade Journals in Franchising
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather... Read More
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly, it's the way your... Read More
Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. A... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd.... Read More
Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.No, before any of those things will really have... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today.Interestingly, with all this wealth of information, some of it developed by the greatest minds in the industry, I still hear "but what is... Read More
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.But... Read More
Corporate Internet Branding ? Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza - the stuff of which dreams are made. The week before, Pete was... Read More
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Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words... Read More
Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)
You don't think twice about a business card and letterhead... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you... Read More
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding... Read More
Play it Again Sam
The marketing director for one of my longtime clients used... Read More
Value Proposition Writing - Brand Identity Guru
Your Value Proposition, or as I usually call it, your... Read More
Blonds Have More Fun!
In the book, The Blond Knight of Germany, American authors... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling... Read More
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when... Read More
Internet Branding
Having been in the franchising business all my life and... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an... Read More
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Play Your Position! - The Only Way to Win in Business
Have you ever watched 5-year-olds play soccer? It should be... Read More
Branding Advertising Agency
Branding used to be a fancy business word, but it... Read More
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Your Identity Speaks Loudly...What Are You Saying?
Your corporate identity is a graphic expression of who you... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Why You? -- Professional Identity Branding
You can have first-rate products and services, but if you... Read More
Trademark Issues in the Mobil Auto Business
There have always been trademark issues and lawsuits in the... Read More
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If... Read More
Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION To get any business started successfully takes many ingredients.... Read More
Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get... Read More
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it's important to... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home... Read More
Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks... Read More
Branding: You are the Brand
What's in a brand name? Everything! Think of these brands:... Read More
Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade... Read More
Brand Love, Part 2
Last issue, I talked about increasing your Brand Love-- meaning... Read More
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Importance of Business Branding
Branding is very important to a business, whether it is... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Brand Identity Company ? Brand Identity Guru
Hiring a brand identity company is very important. In every... Read More
Mascots ? The Killer Promotional Concept
Mascots are the unique dolls or puppets that help identify... Read More
Trade Journals in Franchising
As many people know Industry Trade Journals in America have... Read More
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond... Read More
Self-Marketing: The I Focus
Ever had one of those conversations where you wondered what... Read More
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into... Read More
My First Year In Cyber Space
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
Corporate Branding ? Dont Forget Your CDs!
Companies have been branding their collateral materials such as letterhead,... Read More
Brand Identity and Brand Image - Brand Identity Guru
It is important to distinguish between corporate identity, brand identity,... Read More
Effective Branding...Whats in a Name!
Ask any marketing executive and they will tell you that... Read More
Are You Brand Worthy?
Branding is one hot topic, although it is wildly misunderstood.... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Brand Name Identity in the Oil Business
I submit to you that Brand Name Identity in the... Read More
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not... Read More
Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards
June 13, 2005 -- Jane Chen (Producer) of the Red... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business
On question I have been asked over and over again... Read More
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