How Do You Define a Good Logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define... Read More
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt. From the graphic designer point of view, here's what it looks like.1. Client meets graphic designer to discuss elaborate plans to market,... Read More
Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.What do you want... Read More
Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.Why does Santa's brand... Read More
Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you?or your product or service. Or your firm. Or your firm's message. They're getting along just fine without you. Until you give them a reason to think otherwise, it'll continue that way. This isn't news, though. That's why you advertise and market. But so... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization. Having a strong integrated identity throughout your marketing communications is the first step to building your company and a solid... Read More
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business. Think about one of... Read More
Why Should I do Business With You?
It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.Price at one time use... Read More
Profitable Partnering
Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive?1. *Offer Special Touches That Your Competition Doesn't*That's how guests at the Holiday Inn Express enjoy the opportunity to try Kohler's new... Read More
McDonalds Supply Chain of Potatoes
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are... Read More
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Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Not So Stationary Stationery
The elements and functionality of the basic stationery system is... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
The Top 10 Strategies for the Positioning of Success
Many businesses of today are often driven to compete striclty... Read More
Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get... Read More
Is Your Logo Helping or Hurting Your Business?
The quality of your logo can mean the difference between... Read More
Branding 101: Why Its Critical to Business Success and How to Do It Right
What's Your Brand?A brand is a product/company personality that helps... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Quick Tactics To Brand Your Business And Make More Sales
This may come as a surprise... to you, but Branding... Read More
Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Corporate Logo Design ? 6 Keys to Success
A corporate logo design should be highly instrumental in building... Read More
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Three Brand Identity Myths That Will Bring Your Business Down
To begin, let's define "Brand Identity," which is the combination... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the... Read More
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If... Read More
Whats In A Name? When It Comes To Your Business, Plenty!
Q: How important is the name of a business? Should... Read More
Quality and Service - Yeah, Right!
One of the critical drivers of business success is having... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
All About Branding
In this article i will explain how you can make... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
Notable News - The Branding Myth
How many times have you heard of seen advertising for... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Why Should I do Business With You?
It's the question that is on the minds of all... Read More
Creative Branding Increases Sales Through Company Recognition
The one thing that everyone has in common is that... Read More
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded Email Or Always Branded Email... Read More
Trademark Your Business ? Lessons Learned
Small business owners learn many lessons the hard way -... Read More
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling... Read More
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche'... Read More
Revealing the Roots: The Process of Building Brand
How is branding different than marketing?Branding is not so much... Read More
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly... Read More
Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their... Read More
How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material... Read More
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your... Read More
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo... Read More
Branding ? Brand Identity Guru
Brands are important aspects of any business, but unlike money... Read More
Brand Equity
Brand equity can be defined in many different ways. I... Read More
Types of Logos
There are three basic types of logos: text, symbol, and... Read More
Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands
You'd have to labor to shield yourself from the power... Read More
Branding: What Not to Do
Here's a little story about what not to do as... Read More
Product Positioning for Enterprise Software and Information Technology Companies
Good marketing positioning is like good lying. No, we're not... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An... Read More
The New Branding Awareness - A Value Based Concept
The new branding awareness is about when you take ownership... Read More
The Secrets of Starting Business Successfully
Starting Business Secrets will help you to start your own... Read More
Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the... Read More
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy,... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate... Read More
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
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