Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you... Read More
Brand to Sell Well
Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.Branding essentially has to work on both mind and heart of consumers so that the product's perceived value to... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind." Changes in a quantitative measurement of brand equity can show the... Read More
How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.A memorable and trustworthy brand reinforces customer loyalty. It... Read More
What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others. While copying others has many benefits, namely using tried and true methods as well... Read More
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.Once this value-relationship... Read More
I Hate My Logo! What You Should Get For Your Money and Why
This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly the symbolic significance of your corporate identity can impact your business.... Read More
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Getting Started in the Mail Order Business. How Much Does It Cost?
INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the... Read More
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Standing Under the Umbrella And Still Getting Wet
Make More Money Making a Name for YourselfCalling all realtors,... Read More
No Logo? Launching A Business Without a Logo Can Sabotage You
Initial lack of customers and cash flow often causes a... Read More
Branding Advertising Agency
Branding used to be a fancy business word, but it... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the... Read More
Speech on Branding from a Franchisor Founder
I was asked today by a group of students; What... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Strategic Moves In The Branding Gamble!
The so called 'globalisation' has cluttered the world markets with... Read More
Choosing the Right Color Palette
Color is a highly personal experience ? everyone has favorite... Read More
Brand Extension; Going from Consumer to Commercial
As more and more home pressure washers are sold at... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands -... Read More
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the... Read More
Logo-ize For Instant Identification & Increased Awareness
The task of creating an indelible impact on the memory... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a... Read More
Brand Image ? Brand Identity Guru
Having a brand image is not a "have or have... Read More
Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that... Read More
Branding: You are the Brand
What's in a brand name? Everything! Think of these brands:... Read More
The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating... Read More
Brand Warfare is More of a War than You Think
We will discuss Brand Marketing for a minute. In this... Read More
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've... Read More
A Successful Failure
A successfully positioned business sometimes doesn't win a new client.... Read More
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines,... Read More
The Role of a Visual Vocabulary in Brand Identity Design
Visual elements are a major part of your business's brand... Read More
Logo Files: Versions Of Your Logo That You Should Own
Your logo is the most important graphic element in which... Read More
Brand Value - Brand Identity Guru
Successful Guru marketers have a secret weapon that they use... Read More
The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of... Read More
Corporate Identity - A Rough Guide
A rough guide to corporate identityThe tabloids report the millions... Read More
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the... Read More
Branding: All My Exs Live In...
...my senses. I know, you were thinking 'Texas'. Well, if... Read More
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands -... Read More
The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you... Read More
Your Small Business Name -- Important?
You bet a name is important. Many small business owners... Read More
Boston Web Design Branding - Brand Identity Guru
A branding company's website purpose is to design websites that... Read More
Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an... Read More
Putting You and Your Company in Position to Own Your Market
Americans have always liked their coffee hot. But then Starbucks... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots
Try to avoid backing up whenever possible. Occasionally some one... Read More
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept... Read More
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos... Read More
Your Brand is Your Promise! (So What Are You Promising?)
When people mention the word "brand" they usually mean a... Read More
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and... Read More
Do What Works
"Can you hear me now?"You'd be hard pressed to find... Read More
Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've... Read More
John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere... Read More
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Types of Logos
There are three basic types of logos: text, symbol, and... Read More
The Positioning of Success
Many businesses of today are often driven to compete... Read More
Time To Revamp Your Visual Identity?
Look at your company logo. Does it fade into the... Read More
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy,... Read More
Branding Strategy - Brand Identity
Today, in many organizations around the world, branding is treated... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words... Read More
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on... Read More
Brilliant Branding Builds Business
Branding is more than product recognition or a simple logo.... Read More
Branding Guru - Brand Identity Guru
Branding TodayHave you ever had a good brand experience? How... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
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