How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size.http://www.johndeeregifts.com/category-category_id/236946By instilling brand name with kids they are creating a culture... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning the importance trademarking my business name. Like many solo-entrepreneurs on a tight budget, the thought of trademarking my business name was not high on my priority... Read More

Build Brand Identity - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.In February 1862, Prince Albert, husband to England's Queen Victoria, was dead. During the queen's time of grief, only mourning clothes and black-accented... Read More

All About Branding

In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate brand is more than the visible parts, but is very deeply rooted in your company and encapsulates all the customer's interaction with your... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.While it's admirable to let your uncle's wife's cousin take... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took place after I had provided a detailed proposal to... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether... Read More

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Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Business Image

One of the most important things in a business is... Read More

Brand Value Plan - Brand Identity Guru

Developing brand value is critical to every organization and when... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money,... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

Play it Again Sam

The marketing director for one of my longtime clients used... Read More

Quick Tactics To Brand Your Business And Make More Sales

This may come as a surprise... to you, but Branding... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

The Brand Called You

The best brands always try... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

Business Branding - How Character Affects Customers and Your Business Image

The public buys far more than just your products, services... Read More

Your Small Business Name -- Important?

You bet a name is important. Many small business owners... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Whats In A Name? When It Comes To Your Business, Plenty!

Q: How important is the name of a business? Should... Read More

Intelligent Design comes from Brand & Account Planners

I've been reminded recently, rather forcefully, that not all reality... Read More

Corporate Branding ? Dont Forget Your CDs!

Companies have been branding their collateral materials such as letterhead,... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them)... Read More

A good logo vs. a FABULOUS logo

If you had a choice, which one would you choose,... Read More