Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of... Read More
We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size.http://www.johndeeregifts.com/category-category_id/236946By instilling brand name with kids they are creating a culture... Read More
Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning the importance trademarking my business name. Like many solo-entrepreneurs on a tight budget, the thought of trademarking my business name was not high on my priority... Read More
Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes... Read More
Back to the era of the Hawaiian monarchy, the origin of Hawaiian heirloom jewelry can be found. The Hawaiian kingdom had long enjoyed a favorable relationship with England.In February 1862, Prince Albert, husband to England's Queen Victoria, was dead. During the queen's time of grief, only mourning clothes and black-accented... Read More
In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate brand is more than the visible parts, but is very deeply rooted in your company and encapsulates all the customer's interaction with your... Read More
I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought... Read More
Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.While it's admirable to let your uncle's wife's cousin take... Read More
A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took place after I had provided a detailed proposal to... Read More
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether... Read More
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You've probably heard that people buy products and services from... Read More
One of the most important things in a business is... Read More
Developing brand value is critical to every organization and when... Read More
Branding is very important to a business, whether it is... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
Starting a business can take a lot of time, money,... Read More
The Federal Trade Commission has an obligation to the general... Read More
Everyone wants his company logo to be the best but... Read More
So you've decided to go for it-you're ready to choose... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
Gaining new clients that are excited about developing a corporate... Read More
The marketing director for one of my longtime clients used... Read More
This may come as a surprise... to you, but Branding... Read More
I love Pepsi. It's that slightly sweeter taste and the... Read More
Every Christmas Eve, a burglar named Santa busts into homes... Read More
The best brands always try... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver... Read More
Quite often small business owners will ask me to reveal... Read More
The public buys far more than just your products, services... Read More
You bet a name is important. Many small business owners... Read More
People often come to me to assist them with developing... Read More
If you think only big corporate names need to think... Read More
Most people, when they hear the word branding, think logos... Read More
Every day, the average person is exposed to millions of... Read More
An artist's statement is a statement of ideas and thoughts... Read More
Brands are important aspects of any business, but unlike money... Read More
Q: How important is the name of a business? Should... Read More
I've been reminded recently, rather forcefully, that not all reality... Read More
Companies have been branding their collateral materials such as letterhead,... Read More
The so called 'globalisation' has cluttered the world markets with... Read More
Move over pop star "Posh Spice" Adams and English soccer... Read More
Every company has a brand (how people think of them)... Read More
If you had a choice, which one would you choose,... Read More
One of the critical drivers of business success is having... Read More
Last issue, I talked about increasing your Brand Love-- meaning... Read More
It's the question that is on the minds of all... Read More
Successful Realtors know the importance of branding their identities into... Read More
Studying various target-marketing techniques and here is a thought. We... Read More
Now that everyone has conformed to Living Your Brand on... Read More
We will discuss Brand Marketing for a minute. In this... Read More
There have always been trademark issues and lawsuits in the... Read More
Starting a business can take a lot of time, money,... Read More
When building a business as a brand it's important to... Read More
One of the most important things in a business is... Read More
We should all recognize the marketing efforts of John Deere... Read More
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Where is your brand positioned in the marketplace? How is... Read More
Starting Business Secrets will help you to start your own... Read More
What's in a brand name? Everything! Think of these brands:... Read More
Your brand is the culmination of everything about you and... Read More
Over regulation of our free markets is stifling our growth... Read More
Ask your self this question, In which business are we... Read More
Today, in many organizations around the world, branding is treated... Read More
The task of creating an indelible impact on the memory... Read More
Your logo is the most important graphic element in which... Read More
I submit to you that Brand Name Identity in the... Read More
Branding is very important to a business, whether it is... Read More
There's been a lot of buzz lately about branding. But... Read More
If you've been online long, you're sure to have seen... Read More
Try to avoid backing up whenever possible. Occasionally some one... Read More
Love him or hate him, one thing is certain: Donald... Read More
A great logo can help a business project a positive... Read More
Building your brand into a brand leader isn't easy. There... Read More
In the book, The Blond Knight of Germany, American authors... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Many businesses of today are often driven to compete... Read More
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