Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must beplanned, analyzed and tested. The right demand products must beselected. The correct type of ads must be placed in the proper mediaand a multitude of other details must be attended to constantly. A great number of people enter the mail... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.Your potential clients need an education.... Read More
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that... Read More
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.1. Print out flyers or business cards and take them to... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over... Read More
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel?the Internet.Marketing isn't... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest Prices In Existence?Leaves your hair cleaner than any other shampoo?do you believe them?Or is there a certain degree of doubt in your mind about their credibility? Or whether they are 'hyped up'?Think about it. Everybody expects advertisers to exaggerate their... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would... Read More
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God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business.... Read More
Womentisements
The unnecessary and extensive use of female models in advertisements... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
The ONLY Type Of Advertising People LOVE!!
Can it be???Is there advertising that people actually love?You bet... Read More
LED Moving Message Displays
LED's are becoming more and more popular in all kinds... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
Direct Mail Rules of Thumb
First and foremost - You should identify your target market.... Read More
When Advertising Wears Out
One of the challenges facing marketers is determining the most... Read More
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are... Read More
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Placemat Ad Advertising
Starting a placemat ad business can create more business for... Read More
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business.... Read More
Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand... Read More
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your... Read More
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is... Read More
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television... Read More
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