The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.An advertiser used to pay... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently. These are widely used in the areas like clinic, airport, industry, sporting events,... Read More
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands... Read More
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product... Read More
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.1. Print out flyers or business cards and take them to... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe... Read More
Marketing Tips For Small Business ? Advertising That Works, Part I
Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information?... Read More
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just... Read More
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.Why? Because if the headline doesn't grab the attention... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or... Read More
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Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade... Read More
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the... Read More
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business.... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and... Read More
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you... Read More
Promotional Vehicles
It is difficult to miss a Hummer, but how many... Read More
Printing - How Do I Buy It?
Why should I care where I get my printed material... Read More
3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is,... Read More
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin... Read More
What?s the Score?
You may be aware that in a basketball game the... Read More
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
7 Tips for Better Ads
The content of advertising is basically the same no matter... Read More
Advertising Through Moms
Moms have a very powerful influence on what their families... Read More
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week... Read More
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with... Read More
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a... Read More
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have... Read More
Indoor LED Displays
To promote the audience, staff, customers and other people the... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking.... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not... Read More
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising... Read More
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave... Read More
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same".... Read More
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few... Read More
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can... Read More
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing... Read More
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