How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing anything in your marketing.Know what that reason is?Of course! To increase the response rates of your sales promotions!Because that leads to...Making Yourself A Nice Little Boat-Load Of Cash!Today I'm going to let you in on a little-known secret about how... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"I can't answer that questions until I ask a number of questions first.Do you have an advertising plan?Are you working on a firm budget?What are you trying to accomplish... Read More
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet.Most companies today are forced to insist on results. Yet on average, up to 80% of advertising is wasted because it doesn't work. If only you could know... Read More
Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend... Read More
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number of people you touch with your marketing message or the number of people that are... Read More
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while... Read More
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.Remember, newspapers are passive, non intrusive media. They tend to reach only buyers who are looking for the product. They are poor at reaching prospects before the... Read More
Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact. You should advertise almost everytime and almost everywhere using a very pleasant, smart and persuasive manner if you want to accomplish your final target: Making Sales ... Read More
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!...Seriously!) If you own... Read More
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10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind?... Read More
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
How To Write Ads That Get Response
Your print ads should do more than just get noticed.... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of... Read More
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising,... Read More
The Truth in Advertising
Most of us have seen at least a dozen different... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Marketing Tips For Small Business ? Advertising That Works, Part I
Have you ever seen an ad on television that was... Read More
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car... Read More
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market... Read More
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
Why Your Ad Failed
So you spent good money on an ad, put it... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as... Read More
What Is Most Important ? Copy Or Pic?
When, some little time ago now, I first descended upon... Read More
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out... Read More
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special... Read More
The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
Printing - How Do I Buy It?
Why should I care where I get my printed material... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Advertising Basics for Beginners
So many of us who have decided to do business... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people,... Read More
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference... Read More
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
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