Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and... Read More
Constructing Business Advertisements
What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". In addition, there are three important angles to consider when writing business advertisements.Choosing the angle of... Read More
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE... Read More
Whats On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.Here's how to use the necessary ingredients to create a great business cardYour name... Read More
Vinyl Banners for the Right Occasion
The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Take a gander at just one... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around. But even in good copywriting there are some manerism that in my opinion don't help to achieve the desired result. No doubt... Read More
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of... Read More
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want. You will make more profit by master these skills. 1. Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays,... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this ? "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!When it... Read More
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same".... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not... Read More
Advertising Your Holistic Business
The most basic answer is the same answer as to... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering.... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking... Read More
Take Advantage of Your Foes
Let's take an example that is easy to check: I... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards. Home made... Read More
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the... Read More
7 Tips for Better Ads
The content of advertising is basically the same no matter... Read More
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from... Read More
3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages... Read More
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave... Read More
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business;... Read More
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when... Read More
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of... Read More
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More
The ONLY Type Of Advertising People LOVE!!
Can it be???Is there advertising that people actually love?You bet... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is... Read More
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times... Read More
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads. That's right.... Read More
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very... Read More
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.... Read More
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of... Read More
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into... Read More
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted opportunities... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More
Electronic Display Signs
Electronic display signs are used nowadays in great extent to... Read More
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards.... Read More
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like... Read More
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need... Read More
Advertising |