Top 9 Reasons To Advertise
Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or productThey get their fair share because radio... Read More
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. They have been missing out. Actually, for maverick... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival. Unfortunately, most entrepreneurs... Read More
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product... Read More
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Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing... Read More
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that... Read More
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs... Read More
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
Placemat Ad Advertising
Starting a placemat ad business can create more business for... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating... Read More
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
6 Must-Have Elements of a Powerful Brochure
Most brochures that businesses put out today end up doing... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it... Read More
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business;... Read More
Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages... Read More
LED Score Boards
LED scoreboards can be utilized in most of the sporting... Read More
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as... Read More
Change, or Reinforce?
Do you know about the distinction - and it's a... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
Advertising Your Holistic Business
The most basic answer is the same answer as to... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
In part one of this article we discussed the importance... Read More
Outdoor Sign
Many business organizations that needs to disseminate late-breaking information to... Read More
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
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