5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless... Read More
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain. Beautiful. Better. Big. Colorful. Colossal. Complete. Confidential. Crammed. Delivered. Direct. Discount. Easily. Endorsed. Enormous. Excellent. Exciting. Exclusive. Expert. Famous. Fascinating. Fortune. Full. Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful. Highest. Huge. Immediately. Improved. Informative. Instructive. Interesting. Largest. Latest. Lavishly. Liberal. Lifetime.... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.Let's start by understanding the difference between agencies and designers. Typically, a designer will work on specific projects... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead.Lead time is not short when using outdoor. The best use of boards is for image building and... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used toCustomers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline. Traditionally, people headed to the Yellow Page directory precisely when they were... Read More
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. "Yes, I want to reduce my... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around. But even in good copywriting there are some manerism that in my opinion don't help to achieve the desired result. No doubt... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price." However a recent High Court decision illustrates that care must be taken with such marketing.In the case of Office of Fair Trading v Officers Club Ltd and another... Read More
Moving Message Display
Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays. This gives you enormous flexibility for creating interesting text message on Moving message display.Moving message... Read More
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common... Read More
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The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like... Read More
LED Moving Message Displays
LED's are becoming more and more popular in all kinds... Read More
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted opportunities... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your... Read More
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business;... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every... Read More
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are... Read More
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word... Read More
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking.... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where... Read More
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business;... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may... Read More
LED Score Boards
LED scoreboards can be utilized in most of the sporting... Read More
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from... Read More
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade... Read More
Creating a Winning Logo
Creating a logo to get you noticed.When you're branding a... Read More
LED video Displays
LED video displays give you the power to communicate, to... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your... Read More
Offline Advertising Tips
Since most of us are always online and our business... Read More
Electronic Score Boards
Wide range of electronic Key venues around the globe has... Read More
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time... Read More
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic.And when you... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you... Read More
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of... Read More
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising... Read More
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same".... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills... Read More
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