Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle,... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.An advertiser used to pay... Read More
How to Write Ads that Pull Orders
If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service.Don't write headlines with phrases like: Attention please!! Create headlines that IMMEDIATELY let people know... Read More
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Why? Well, with print advertising it's in the form of hard copy and is... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool.By the time you have read this article, you'll know several ways... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.. You may also consider hiring a full time marketing... Read More
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3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages... Read More
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing... Read More
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of... Read More
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article... Read More
God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator... Read More
Predictions for 2010
2005 puts us at the mid-point of the first decade... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills... Read More
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when... Read More
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the... Read More
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted opportunities... Read More
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. And anyone who... Read More
Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Small Business Image
The single easiest way to increase sales is to look... Read More
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking.... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a... Read More
Moving Message Display
Moving message display are designed to be installed into environments... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to... Read More
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word... Read More
How To Make Your Yellow Page Ads Work
I hear it often, "advertising in the Yellow Pages directory... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of... Read More
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
The Skinny on Billboards
Several years back the billboard people put a big picture... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
"Do we need to cast a voice-over talent for this... Read More
Take Advantage of Your Foes
Let's take an example that is easy to check: I... Read More
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards.... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Electronic Reader Board
Electronic reader boards are the most efficient way to convey... Read More
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
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