Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.I must know the difference between advertising and high art. Oh Great Creator, please give me the answer.Stir no longer,... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh ? grammatically speaking ? but holy smokes, it does it have 'stopping power'...Now I'll share with you a few secrets for creating good adverts. So let's dive right... Read More
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.... Read More
Small Business Image
The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their... Read More
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.Lawsuits abound in today's world. Lots of people... Read More
How To Write Really Good Ads
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to... Read More
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling! Here are ten proven methods. 1. Write an article relating to your area of expertise andsubmit it to all the publications... Read More
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and economical. However, you've never tried this before so you question whether this method will bring... Read More
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday.... Read More
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15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
The Skinny on Billboards
Several years back the billboard people put a big picture... Read More
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services... Read More
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get... Read More
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses... Read More
Advertising Headlines and How to Write Them
1. Attract prospects with your headline Use your headline as... Read More
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to... Read More
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best... Read More
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is,... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other... Read More
11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards. Home made... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin... Read More
3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages... Read More
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed... Read More
Offline Advertising Tips
Since most of us are always online and our business... Read More
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses... Read More
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
How To Write Ads That Get Response
Your print ads should do more than just get noticed.... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people,... Read More
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Power Headlines for Promotion Success
Do you send email to your Online audience to let... Read More
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking... Read More
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of... Read More
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a... Read More
Advertise Where Its Forbidden To
The most common way to drive people to your business... Read More
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a... Read More
When Advertising Wears Out
One of the challenges facing marketers is determining the most... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
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