Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time.Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend... Read More

Advertising 101

Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.Radio commercials should sell the benefits (not features)of your business/product and should be on the same page with print, TV and billboard. A... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. 2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and... Read More

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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More