Creditability In Advertising
I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. This time, however, the ad was soliciting a service which, I feel, requires... Read More
10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.2. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star,... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:* A catchy... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:"Scott measured the results we were getting from our advertising, and as... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.If... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. Consider this, up to 30 percent of the people in the US move each year. Or, you may be locked into a battle with a competitor. People do business with... Read More
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of... Read More
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. And it is delivered effortlessly.Elevator speeches are intended to... Read More
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Moving Message Board
Moving message boards are used in the areas where continuous... Read More
Increase Business By Being Nice
I have been reading articles on increasing sales using search... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
Indoor LED Displays
To promote the audience, staff, customers and other people the... Read More
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one... Read More
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A... Read More
How To Write Really Good Ads
All sales begin with some form of advertising. To build... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
8 Low Cost Ways To Advertise, Promote and Market Your Business
We all are looking for ways to market our businesses... Read More
Small Business Image
The single easiest way to increase sales is to look... Read More
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standout by enlarging... Read More
Buying Radio? Read This and Dont Waste Your Money
Pay close attention and make it work the best for... Read More
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising... Read More
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered,... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
Media Savvy ? Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills... Read More
How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are... Read More
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More
Imprinted Promotional Items ? Their Many Marketing Applications
There are many uses for promotional items. This means that... Read More
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
What Do Your Ads Say?
Make a list of everything you think should be included... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
4 Ways to Double the Power of Your Business Cards
Sure, everyone needs business cards. But why not make your... Read More
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising,... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
Moving Message Board
Moving message boards are used in the areas where continuous... Read More
The Truth in Advertising
Most of us have seen at least a dozen different... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of... Read More
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to... Read More
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That... Read More
Joint Ventures Increase Profits Quickly
A joint venture is when two or more businesses join... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
Nine Power Words To Punch Up Your Ads
As every professional politician and public relations man knows words... Read More
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye... Read More
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
What Is Most Important ? Copy Or Pic?
When, some little time ago now, I first descended upon... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
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