5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing... Read More
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. The customer asks why they should consider purchasing your product. What do you think these six people would... Read More
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this... Read More
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. The Bandwagon team won.But, as far as Super Bowls go, the losers played well. For those who care, the Eagles actually covered the 7-point spread. T.O. is the deal, too. At least on... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.Nothing is more important to getting your message noticed... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the... Read More
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.Here are 13 facts you should know.1 Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences, daily.2 Newspapers are considered the PRIMARY advertising... Read More
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Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
Advertising Basics for Beginners
So many of us who have decided to do business... Read More
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Creating a Winning Logo
Creating a logo to get you noticed.When you're branding a... Read More
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the... Read More
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm... Read More
Marketing Advertising, While Advertising Your Market!
Today in the Business world whether online or off, it... Read More
Outdoor Sign
Many business organizations that needs to disseminate late-breaking information to... Read More
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted opportunities... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator... Read More
Buying Radio? Read This and Dont Waste Your Money
Pay close attention and make it work the best for... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are... Read More
What?s the Score?
You may be aware that in a basketball game the... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on... Read More
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable... Read More
Tips for Using Paid Advertising
Quite a few business out there can't survive without some... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic.And when you... Read More
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
How To Make Your Yellow Page Ads Work
I hear it often, "advertising in the Yellow Pages directory... Read More
3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Classified Ads That Get Results
Classified ads do not have the big market appeal that... Read More
Offline Advertising Tips
Since most of us are always online and our business... Read More
God Bless The Refrigerator Magnet!
Ah, my very favorite promotional product of all, the refrigerator... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you... Read More
Advertising In The Local Press
There are three main reasons why I would hesitate when... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial... Read More
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed... Read More
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of... Read More
Marketing Tips For Small Business ? Advertising That Works, Part I
Have you ever seen an ad on television that was... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific... Read More
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
The ONLY Type Of Advertising People LOVE!!
Can it be???Is there advertising that people actually love?You bet... Read More
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very... Read More
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is... Read More
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other... Read More
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have... Read More
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