The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence," etc. are at best simply claiming the expected. But superlatives of that... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag... Read More
Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.Advertising does work. Every day. So before you kick... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.'They seem set in stone yet they are deadly to the advertiser.I'm certain you'll be surprised. Certainly you may even doubt what I reveal to you. But I've discovered that these myths must *NEVER* be followed - unless... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.Your potential clients need an education.... Read More
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction of the question "so what?"You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product... Read More
Constructing Business Advertisements
What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". In addition, there are three important angles to consider when writing business advertisements.Choosing the angle of... Read More
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding. He leased the building. He stocked it full of new gadgets. He hung the sign. He posted a banner on his window that reads,"Grand Opening!". And now he stands behind the counter, waiting for customers to come flocking in. And... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that... Read More
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The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
How to Write Great Headlines
According to experts, just changing the headline of an ad... Read More
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind?... Read More
Placemat Ad Advertising
Starting a placemat ad business can create more business for... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
The Benefits of Specific Advertising
The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
Offline Advertising Tips
Since most of us are always online and our business... Read More
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if... Read More
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if... Read More
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your... Read More
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
Classified Ads That Get Results
Classified ads do not have the big market appeal that... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is,... Read More
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
What Does the Back of Your Business Card Say?
Business cards with nothing on the back are wasted opportunities... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
How to Write Ads that Pull Orders
If your ads aren't paying off then you need this... Read More
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering.... Read More
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
The Forgotten Advertising Tip
I'm sure while you have seen many tips on advertising,... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More
Tips for Using Paid Advertising
Quite a few business out there can't survive without some... Read More
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before... Read More
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and... Read More
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when... Read More
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline.... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business... Read More
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs... Read More
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Placemat Ad Advertising
Starting a placemat ad business can create more business for... Read More
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need... Read More
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of... Read More
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