10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.... Read More
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.Do you engage sexy advertising in your marketing campaign?... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:* A catchy... Read More
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.Most people see... Read More
Advertising Inserts
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that... Read More
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Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market... Read More
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment.... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye... Read More
Write Attention Getting Advertisements
The most important aspect of any business is selling the... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
How to Write Great Headlines
According to experts, just changing the headline of an ad... Read More
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If... Read More
Outdoor Sign
Many business organizations that needs to disseminate late-breaking information to... Read More
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards.... Read More
Printing - How Do I Buy It?
Why should I care where I get my printed material... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing... Read More
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind... Read More
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for... Read More
Creating a Winning Logo
Creating a logo to get you noticed.When you're branding a... Read More
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad... Read More
Moving Message Board
Moving message boards are used in the areas where continuous... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
Advertising Your Holistic Business
The most basic answer is the same answer as to... Read More
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing... Read More
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
Classified Ads That Get Results
Classified ads do not have the big market appeal that... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
Tips for Using Paid Advertising
Quite a few business out there can't survive without some... Read More
How to Write Great Headlines
According to experts, just changing the headline of an ad... Read More
Promotional Vehicles
It is difficult to miss a Hummer, but how many... Read More
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads
Remember, as a child lying in bed and listening to... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as... Read More
Offline Advertising Tips
Since most of us are always online and our business... Read More
Media Savvy ? Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills... Read More
6 Must-Have Elements of a Powerful Brochure
Most brochures that businesses put out today end up doing... Read More
Advertising Through Moms
Moms have a very powerful influence on what their families... Read More
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and... Read More
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can... Read More
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order... Read More
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered,... Read More
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made... Read More
LED Score Boards
LED scoreboards can be utilized in most of the sporting... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
LED video Displays
LED video displays give you the power to communicate, to... Read More
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific... Read More
Take Advantage of Your Foes
Let's take an example that is easy to check: I... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More
Advertising Basics for Beginners
So many of us who have decided to do business... Read More
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