How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a necessary evil.At least that's how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor's ads. Know what? They're all wrong.Here's what you... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation... Read More
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things... Read More
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. By no means am I saying throw in the towel on traffic exchanges... Read More
Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it's no surprise that people have such... Read More
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.You see, there are two types of advertising. The first is broadcast marketing. This... Read More
How To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.You wouldn't give him more hours in the... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions.... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.comClick in the box, where you want your text to appear.Type in your text. Make sure the text is where you want it. For example, in my card... Read More
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The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
The Man With The Grasshopper Mind
The title of this article also happens to be one... Read More
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses... Read More
The Truth in Advertising
Most of us have seen at least a dozen different... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything... Read More
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards... Read More
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking.... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm... Read More
Vinyl Banners for the Right Occasion
The sinage marketplace is competitive! Consequently, some companies are going... Read More
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak... Read More
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by... Read More
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that... Read More
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
How To Write Ads That Get Response
Your print ads should do more than just get noticed.... Read More
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic... Read More
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your... Read More
Electronic Score Boards
Wide range of electronic Key venues around the globe has... Read More
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name... Read More
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline.... Read More
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
Advertising Copy: What?s Really Important?
You labor long and hard trying to create the perfect... Read More
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special... Read More
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of... Read More
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards.... Read More
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and... Read More
7 Tips for Better Ads
The content of advertising is basically the same no matter... Read More
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where... Read More
Advertising In The Local Press
There are three main reasons why I would hesitate when... Read More
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if... Read More
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
Advertising Basics for Beginners
So many of us who have decided to do business... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car... Read More
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
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