More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.There's nothing like getting valuable exposure... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. He or she will urge you to think about your... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.Your potential clients need an education.... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere. The clever use of the girl had two purposes; the first was to cover up all the unsold boards. The second was to show the effectiveness of... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of the fastestways of building traffic to your website.But what many people overlook is the Resource Box.It's almost as important as your Article. After all,your traffic comes to you through your Resource Box.Writing your Resource Box is an art in itself.... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.Your marketing message is how you... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to.And even if you have each of these things running at their... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.)." They start quoting lines, excitedly taking you through the plot. You're hanging on their every word. Seems like cinema doesn't get any... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.And it may give you an advantage over competitors who don't use brochures.Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and... Read More

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Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More