Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages.Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.Remember it is your card, why not put it... Read More
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?Sex appeal... Read More
Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of... Read More
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how... Read More
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales... Read More
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn't it?Does it mean that people are frivolous & go... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.Despite declining... Read More
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you. As a customer, Electronic display boards allow you to check your order... Read More
Advertising Inserts
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our... Read More
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How to Write Ads that Pull Orders
If your ads aren't paying off then you need this... Read More
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads. That's right.... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition,... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is... Read More
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and... Read More
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day...Can... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using... Read More
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing... Read More
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of... Read More
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad... Read More
LED Score Boards
LED scoreboards can be utilized in most of the sporting... Read More
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service... Read More
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment.... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints... Read More
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A... Read More
Joint Ventures Increase Profits Quickly
A joint venture is when two or more businesses join... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that... Read More
Increase Business By Being Nice
I have been reading articles on increasing sales using search... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
Creditability In Advertising
I recently saw an ad taped to my mailbox, mind... Read More
Classified Ads That Get Results
Classified ads do not have the big market appeal that... Read More
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the... Read More
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It... Read More
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town... Read More
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your... Read More
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking... Read More
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where... Read More
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
Change, or Reinforce?
Do you know about the distinction - and it's a... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
Electronic Score Boards
Wide range of electronic Key venues around the globe has... Read More
Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising... Read More
Womentisements
The unnecessary and extensive use of female models in advertisements... Read More
The ONLY Type Of Advertising People LOVE!!
Can it be???Is there advertising that people actually love?You bet... Read More
Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything... Read More
Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you?A friend recommends... Read More
Is Your Advertising... Sexy?
Ever hear the term 'sexy' advertising? It's not necessarily what... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every... Read More
Advertising Through Moms
Moms have a very powerful influence on what their families... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not... Read More
Moving Message Display
Moving message display are designed to be installed into environments... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
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