When Advertising Wears Out
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them. One way is to write... Read More
Commercial: Consumer - Discounts - Misleading Advertising
Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price." However a recent High Court decision illustrates that care must be taken with such marketing.In the case of Office of Fair Trading v Officers Club Ltd and another... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in... Read More
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you. As a customer, Electronic display boards allow you to check your order... Read More
What the Newspaper Ad Person Won?t Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.Despite declining... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. Advertising, like everything else... Read More
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.The headline should intrigue and captivate the reader. It's sole aim is to make the reader continue on to read the body text. You should take great... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ... it's your business cards. If you aren't making them work for you, you may be missing an excellent opportunity at leveraging a cost effective marketing tool.By the time you have read this article, you'll know several ways... Read More
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Take Advantage of Your Foes
Let's take an example that is easy to check: I... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic.And when you... Read More
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your... Read More
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A... Read More
Advertise Where Its Forbidden To
The most common way to drive people to your business... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Books, Bibles and Fast-Talkers
Every community has 'em. Fast talkers who roll into town... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad... Read More
Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition,... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business.... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of... Read More
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is... Read More
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other... Read More
Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special... Read More
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological... Read More
Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How... Read More
I Dont Want to be Different
To succeed in today's crowded marketplace where most of the... Read More
How To Make Your Yellow Page Ads Work
I hear it often, "advertising in the Yellow Pages directory... Read More
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
Create Your Own Business Cards, Part 2
This is the second part of creating your own business... Read More
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is,... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing... Read More
15 Tips for Better Yellow Page Ads
Yellow Pages advertising is one of the most popular forms... Read More
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain... Read More
Advertising Through Moms
Moms have a very powerful influence on what their families... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again,... Read More
Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow... Read More
When Advertising Wears Out
One of the challenges facing marketers is determining the most... Read More
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
Measure the Response of Your Advertising Campaigns by Using Promotional Products
For most companies, gone are the days of spending money... Read More
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Top Jingle Companies: What to Look For, What to Expect
The internet offers you the opportunity to seek out jingle... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
Become a Storyteller Not an Advertiser and Watch Your Traffic Increase
When you read the newspaper, do you read advertisements as... Read More
Promote yourself on radio for free
Unless you have become extremely popular in your personal or... Read More
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out... Read More
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