Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful... Read More
Classified Ads That Get Results
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see... Read More
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead.Lead time is not short when using outdoor. The best use of boards is for image building and... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined,... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must beplanned, analyzed and tested. The right demand products must beselected. The correct type of ads must be placed in the proper mediaand a multitude of other details must be attended to constantly. A great number of people enter the mail... Read More
See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow.What is that means? Well, that means that every money that you invest for... Read More
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.Electronic display signs are widely used in every metropolitan... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.There's a lot of good copywriting around. But even in good copywriting there are some manerism that in my opinion don't help to achieve the desired result. No doubt... Read More
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Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few... Read More
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition,... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
7 Unique Ways To Get FREE Advertising
1. Give Testimonials When you purchase a product or service... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More
Turn Your Ad Copy into a Goldmine!
Today, more than ever, it is crucial that your ad... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Get Free Radio Advertisement
Here's a neat trick to get lots of radio advertisement... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your... Read More
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We... Read More
Advertising - Should You Be Advertising Your Services?
You offer a reliable, quality service. You know that if... Read More
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that... Read More
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion &... Read More
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to... Read More
How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make... Read More
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.... Read More
Media Savvy - How To Lead, Persuade And Influence
The ability to lead, persuade and influence are integral skills... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic.And when you... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
The Secrets of High Money Classified Ads
When used effectively, classified ads can be one of the... Read More
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered,... Read More
Creating a Winning Logo
Creating a logo to get you noticed.When you're branding a... Read More
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways... Read More
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them... Read More
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
Ten Secrets for Getting FREE Advertising
The opportunities for getting free advertising for yourproduct or services... Read More
LED video Displays
LED video displays give you the power to communicate, to... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standout by enlarging... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered... Read More
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards.... Read More
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made... Read More
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that... Read More
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and... Read More
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business.... Read More
Radio Interview 101
Different Types of Station ContactReaching radio hosts (for the purpose... Read More
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
Change, or Reinforce?
Do you know about the distinction - and it's a... Read More
Womentisements
The unnecessary and extensive use of female models in advertisements... Read More
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say "May I have one... Read More
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