Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.com.Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was also essential to keep our costs down. So we... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place. And in order to get heard,... Read More
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. You can use this product forever without ever paying a... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or productThey get their fair share because radio... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over... Read More
The ONLY Type Of Advertising People LOVE!!
Can it be???Is there advertising that people actually love?You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties. It's anything a company would put their logo and contact information on, and then give... Read More
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)Much of... Read More
5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.Nothing is more important to getting your message noticed... Read More
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down... Read More
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5 Reasons Why Headlines Are Crucial To Your Website?s Success
Without a powerful headline, your message stands little chance of... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
What Is Most Important ? Copy Or Pic?
When, some little time ago now, I first descended upon... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
The Future of Voiceovers: Hold Your Tongue...Possibly Forever
"Do we need to cast a voice-over talent for this... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We... Read More
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at... Read More
Direct Mail Rules of Thumb
First and foremost - You should identify your target market.... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak... Read More
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!And little wonder. They're one of... Read More
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a... Read More
Imprinted Promotional Items ? Their Many Marketing Applications
There are many uses for promotional items. This means that... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends... Read More
What are Text Adverts?
Not everyone is aware of what are text adverts? Text... Read More
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered,... Read More
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm... Read More
Classified Ads That Get Results
Classified ads do not have the big market appeal that... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
Whats The Frequency?
The more things change, some say, the more things stay... Read More
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
Predictions for 2010
2005 puts us at the mid-point of the first decade... Read More
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need... Read More
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad
If you knew these 10 high impact insider's hidden psychological... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people... Read More
Advertising Your Holistic Business
The most basic answer is the same answer as to... Read More
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A... Read More
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to... Read More
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than... Read More
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for... Read More
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other... Read More
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will... Read More
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and... Read More
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are... Read More
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long... Read More
The TV Shoot, The Spoiled Brat, And A Painful Lesson
It was two days before our shoot. I was in... Read More
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind?... Read More
The Ultimate, ?Must-Have? Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where... Read More
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now... Read More
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business.... Read More
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
3 Simple Steps to Getting Thousands in Free Advertising
Many entrepreneurs believe that they understand what public relations is,... Read More
Advertising Inserts
One of the best and easiest ways to advertise without... Read More
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