The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this ? "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular advertiser now gets MORE for his dollar than he did a few years back.An advertiser used to pay... Read More
Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's... Read More
3 Simple But Powerful Off-Line Advertising Strategies
There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.But... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. A plastic finish is placed over the menu to protect it from food and stains. But did you know that you can laminate just... Read More
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain. Beautiful. Better. Big. Colorful. Colossal. Complete. Confidential. Crammed. Delivered. Direct. Discount. Easily. Endorsed. Enormous. Excellent. Exciting. Exclusive. Expert. Famous. Fascinating. Fortune. Full. Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful. Highest. Huge. Immediately. Improved. Informative. Instructive. Interesting. Largest. Latest. Lavishly. Liberal. Lifetime.... Read More
Electronic Reader Board
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. These have found admirers in all sorts of places, and continuous in serving in unlikely areas too. in the world of finance, sports, research, and many others, electronic... Read More
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they... Read More
Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or... Read More
|
|
|
|
|
|
|
|
|||||
|
|
|
|||
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the... Read More
Direct Mail Catalogs & Brochures: Write Captions That Sell
Many prospects skim through catalogs and brochures, glancing at the... Read More
The Importance of Your Business Card
What are you trying to say with you business card?We... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater consumption, faster turnover... Read More
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your... Read More
Secrets of Getting Free Advertising
The opportunities for getting free advertising for your product or... Read More
If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analysed the statistics of where... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
How to Advertise with Flyers
When you first start out on your business venture, money... Read More
Dont Put All Your Eggs in The Same Basket
Solution: You can protect yourself by partnering with other lead... Read More
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times... Read More
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is... Read More
Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of... Read More
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
Using Flyers to Advertise Your Online Business
Using flyers is one commonly overlooked method of advertising offline.... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you... Read More
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract,... Read More
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.... Read More
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week... Read More
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of... Read More
How To Create A Better Brochure
Having a quality brochure makes a positive impression on a... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
Successful Print Advertising Designs
Do you often see print advertisements outdoors, as much as... Read More
Fax Advertising : Hitting Your Target Immediately
In the business of marketing and advertising, it used to... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms... Read More
Choosing a Print Mail Dealer
"Print & Mail is a type of service that... Read More
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must... Read More
Should You Advertise on TV?
When people discover my background in advertising, the questions flow.... Read More
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your... Read More
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too... Read More
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If... Read More
Whats On Your Business Card?
A professional business card says more about you and your... Read More
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak... Read More
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference... Read More
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get... Read More
Advertising 101
Advertising has truly become a part of all of our... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention.... Read More
Heard A Good Radio Ad Lately? Neither Have We
To many ad agencies, radio is considered advertising's ugly stepchild.... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
Small Business Image
The single easiest way to increase sales is to look... Read More
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before... Read More
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who... Read More
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads. That's right.... Read More
Humor in Advertising
Many of the most memorable ad campaigns around tend to... Read More
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain... Read More
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from... Read More
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING... Read More
Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one... Read More
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where... Read More
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of... Read More
Top 9 Reasons To Advertise
Advertising is not for every company. But some require it... Read More
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing... Read More
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the... Read More
Advertising |