5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.Nothing is more important to getting your message noticed... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up as many flyers as... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?The answer to this question is really very simple. If you... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you're selling. They are usually 3 or 4 panel affairs,... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color."What are the differences in raised letter... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town with a clever idea to sell to people in business.Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.Here are 4 proven ways to supercharge your business card into a powerful business tool.1. Use the back of the card to include sales info. Good marketers know... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.There appears to be an interplay between the... Read More

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks,... Read More

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Do Your Business Cards Say Who You REALLY Are?

Here are a couple of tips for creating an eye... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More