Who is Your Customer?

When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.

You should actually picture a real person and write to them. It might be someone you know or someone you know about. But it is someone. Give your person a body and a face you can visualize as you begin to write. If you have a photo, tape it up where you can see it as you work. If you don't, try finding someone in a magazine and cut out his or her picture. SEE your customer. Give him a name.

Then, consider what makes him tick. What does your customer want from life? What worries him? What does she dream about? What are his goals? What motivates her?

Is your customer wealthy, or on the edge of poverty? Well educated? or barely educated? What kind of work does he do? What does she do for fun?

Once you have a firm picture of this person you can direct your advertising directly to him (or her) because you'll know why your product or service will make his life easier, more fun, healthier, or more prosperous.

With that knowledge, you can decide which benefit is most important and deserves a place in your headline. You can decide how to make a promise that offers something your prospect wants on an emotional level. Only then will you create a headline that jumps off the page and entices your prospect to read the rest of your ad? and then take action.

Marte Cliff is a Freelance Copywriter with even more tips to share. Visit her at: www.marte-cliff.com and sign up for her free advertising ezine.

---

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or... Read More

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is... Read More

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online... Read More

Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business

In order to get ahead in your copy writing business,... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it... Read More

A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your... Read More

Dissolving Buyer Scepticisim ... A Lesson In Copywriting

When making a purchasing decision, people have their "rip off... Read More

10 Tips for Writing Web Copy

One of the most important aspects of a website today... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are... Read More

Who is Your Customer?

When you want to sell something?anything? you need to first... Read More

Calls-To-Action: Making Them Fit Makes All the Difference

It was going so well, so what happened? Many copywriters... Read More

Business Writing: When Not To Be Professional

It's time to write your next ad or brochure. Maybe... Read More

Are You Making These Press Release Mistakes?

You've done it. Gotten that press release written. Now you're... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Real Estate Professionals Need You to Write for Them!

Ask yourself these questions:Are you an experienced writer?Do you want... Read More

How To Ethically Use A Swipe File For Your Ad Copy

Did you ever wish you could afford to hire one... Read More

Freelance Writing As A Career

Most people would love to make a living from freelance... Read More

Web Copy ? How Much is Enough?

These days, there's widespread acceptance that a website is an... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to... Read More

7 Steps You MUST Take Before Writing a Word of Copy!

Copywriting ChecklistOkay, you know you have your product (or service)... Read More

Copywriting: Drafting Rules for Professionals

As a professional contractor who wears many hats, you owe... Read More

7 Essential Tips for Reviewing and Approving Copy

Nothing can turn strong copy into a 97-pound weakling faster... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of... Read More

Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!

Subhead..How to bundle for valuable results without devaluing your productI... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own?... Read More

How Not to Write a Press Release

Several years ago, when I was working for an agency,... Read More

Its Not What You Say But How You Say It

Copy is all about words. Or is it?Copy is about... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on... Read More

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you're hunting for a good freelance copywriter and have... Read More

Hey, Client, This Is Me! Sell With Your Writing Voice

In a crowded market, clients will be seeking personality as... Read More

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter?Wannabe copywriters often check... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More