Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those around you.

In western music there are 12 notes per each octave on the keyboard. Only 12 notes. From these simple 12 notes come the various musical works of Mozart, Brahms, Rossini, Beethoven, Donizetti, Bach, Strauss, Wagner, Puccini, Verde, Gershwin, Gilbert & Sullivan, Rogers & Hammerstein. The Beetles, Merle Haggard, Marti Robbins, Louis Armstrong, Elvis, Aretha Franklin, Little Richard, Pointer Sisters and countless other unique performers, composers, and musical forms. What a variety from 12 basic notes!

As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff.. But before this process can happen, I have to "pay my dues." I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.

When I am given a set of parameters, I must intensely focus upon these, and then forget about them. Within a week a unique idea "pops" into my consciousness. Several weeks ago, I was consulting with a new client. He had "Hummingbirds" as part of his logo. He needed a slogan. He is in the restaurant trade. How can I tie the concept of "hummingbirds" in with food service? Over time we discovered "Every Bite - Hummingbird Light" Now he has a powerful slogan. We created a good headline featuring his current offering. We listed bulleted benefits (yes, a tiny hummingbird was used as each bullet). And a great slogan. His publicity pulls very well. He is unique in a positive way.

Logo. This is usually a unique graphic. Sometimes it can be a simple choice of font face, relative sizes, and placement. But a "killer" graphic logo is best. The logo reflects your whole, unique business philosophy and image. It has to be so crystal clear the public recognizes it instantly. The Colonel's bucket. The golden Arches. CocaCola Bottle. No words are needed. Never Copy. You may Modify. Create New is best. Focus on this task. Then let it go. You might "dream" the solution. Perfect your own unique logo.

Headline. Vital to keeping interest of your target market. Going further with the above "Hummingbirds" copy we told basically what it was, "Sunday Evening Roast." Then, right below that line, we "painted a picture"

"Imagine yourself dining with your special someone on a secluded terrace. Your cozy wooden table and chair - your temporary sanctuary from a hard plastic world. Your candle gently flickers with each passing breeze. You are enjoying the intimate lightness of Hummingbirds' unparalleled Sunday Roast." Needs a little fine tuning - but it works.

Bulleted Benefits. Continuing down

Sumptuous Starter-dishes

Mouth-Watering Main Course-dishes

Seductive Desert-Your choice

Free Glass of Red, Rosé, White

(Enjoy wines a step beyond - We taste and recommend)

Slogan (modified) follows.

"Your Traditional British Roast -

Every Bite - Hummingbird Light"

After that comes phone number, location, directions etc.

However, at the last minute we decided to add in this area.

"Twiggy" 2-Course (price)

"Henry VIII" 3-Course (price)

Our target market was the British couple or foursome looking for a great Sunday Evening Roast.

Over the years I have collected aids and studied various areas of marketing. Long ago I got copy of active verbs. Recently I got list of "Hypnotic Words" and successful headlines used over the years. Also a list how different colors effect emotions. These are all great references when I am stumped or want to make my copy even better. Some of the "greats" which come to mind are Claude Hopkins, Jay Abraham, Ted Nicholas. Actually, some of the best ideas can be found on current Internet sales letters. Occasionally I find the rare good headline in SPAM sent me. Yes, I even study some SPAM.

I have discovered my target market. They need my copywriting skills...the undercapitalized, open-minded, serious entrepreneur. Nobody in my immediate vicinity practices principles of good copywriting. I am unique. I am creative. My clients are unique. They seek creative solutions. They are fun to work with. Our creative ideas keep amplifying each other's.

No matter what profession(s) you are into at this time, develop your uniqueness, discover your creativity, dream your solutions. The more you practice, the easier it becomes. By the way, I had no idea what I would write about this month. I kept thinking and thinking. Then "pop" - here it is. Now to polish it up 24 hours from now. 828 words now and finally edited down to 794.

You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.

Copyright 2005 - by Robert Leggett - All rights reserved

Robert Leggett serves individuals and business owners globally. He helps them grow their business and enrich their lifestyles.

Article Archives: (http://www.CyberspaceMarketeer.com)

Products & Services: (http://www.EarnYourLiving.com)

---

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on... Read More

Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back

Your definition may differ, but I define a lapsed donor... Read More

Copywriting 101: Exclamation Point, Friend or Foe?

My name is Ann and I'm a grammar geek. There,... Read More

Copywriting FAQs

One of the biggest challenges a copywriter faces is to... Read More

No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references... Read More

How You Can Find Freelance Copy Editing Jobs

Even for those with the skills needed, finding copy editing... Read More

Copywriting Secrets Of Indias Mystics

Hi everyone,Been ruminating on this one for a little while... Read More

Working With a Freelance Editor

If you are interested in creating information products, you will... Read More

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are... Read More

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the... Read More

7 Essential Tips for Reviewing and Approving Copy

Nothing can turn strong copy into a 97-pound weakling faster... Read More

The One Word Every Prospect Craves

It's arguably the most important word in the copywriter's arsenal.... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite... Read More

Getting Paid for Your Articles

If you've been writing web articles to help promote your... Read More

How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is... Read More

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?Are... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it... Read More

Deciding What Voice to Use in Copy

You have to choose a character or an angle that... Read More

Be Contagious... Spread The Word!

"Melissa" invaded our computers in late 1999, then "I Love... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business.... Read More

On Copying and Stealing Designs

The notion on the great artist, Pablo Picasso's quote, "Bad... Read More

How To Become Qualified As A Proofreader

The field of proofreading is not as easy to get... Read More

Your USP is Useless

One of the keys to writing good marketing copy is... Read More

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who... Read More

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet... Read More

The Second Most Important Element of Your Ad... after the Headline

Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own?... Read More