Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those around you.

In western music there are 12 notes per each octave on the keyboard. Only 12 notes. From these simple 12 notes come the various musical works of Mozart, Brahms, Rossini, Beethoven, Donizetti, Bach, Strauss, Wagner, Puccini, Verde, Gershwin, Gilbert & Sullivan, Rogers & Hammerstein. The Beetles, Merle Haggard, Marti Robbins, Louis Armstrong, Elvis, Aretha Franklin, Little Richard, Pointer Sisters and countless other unique performers, composers, and musical forms. What a variety from 12 basic notes!

As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff.. But before this process can happen, I have to "pay my dues." I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.

When I am given a set of parameters, I must intensely focus upon these, and then forget about them. Within a week a unique idea "pops" into my consciousness. Several weeks ago, I was consulting with a new client. He had "Hummingbirds" as part of his logo. He needed a slogan. He is in the restaurant trade. How can I tie the concept of "hummingbirds" in with food service? Over time we discovered "Every Bite - Hummingbird Light" Now he has a powerful slogan. We created a good headline featuring his current offering. We listed bulleted benefits (yes, a tiny hummingbird was used as each bullet). And a great slogan. His publicity pulls very well. He is unique in a positive way.

Logo. This is usually a unique graphic. Sometimes it can be a simple choice of font face, relative sizes, and placement. But a "killer" graphic logo is best. The logo reflects your whole, unique business philosophy and image. It has to be so crystal clear the public recognizes it instantly. The Colonel's bucket. The golden Arches. CocaCola Bottle. No words are needed. Never Copy. You may Modify. Create New is best. Focus on this task. Then let it go. You might "dream" the solution. Perfect your own unique logo.

Headline. Vital to keeping interest of your target market. Going further with the above "Hummingbirds" copy we told basically what it was, "Sunday Evening Roast." Then, right below that line, we "painted a picture"

"Imagine yourself dining with your special someone on a secluded terrace. Your cozy wooden table and chair - your temporary sanctuary from a hard plastic world. Your candle gently flickers with each passing breeze. You are enjoying the intimate lightness of Hummingbirds' unparalleled Sunday Roast." Needs a little fine tuning - but it works.

Bulleted Benefits. Continuing down

Sumptuous Starter-dishes

Mouth-Watering Main Course-dishes

Seductive Desert-Your choice

Free Glass of Red, Rosé, White

(Enjoy wines a step beyond - We taste and recommend)

Slogan (modified) follows.

"Your Traditional British Roast -

Every Bite - Hummingbird Light"

After that comes phone number, location, directions etc.

However, at the last minute we decided to add in this area.

"Twiggy" 2-Course (price)

"Henry VIII" 3-Course (price)

Our target market was the British couple or foursome looking for a great Sunday Evening Roast.

Over the years I have collected aids and studied various areas of marketing. Long ago I got copy of active verbs. Recently I got list of "Hypnotic Words" and successful headlines used over the years. Also a list how different colors effect emotions. These are all great references when I am stumped or want to make my copy even better. Some of the "greats" which come to mind are Claude Hopkins, Jay Abraham, Ted Nicholas. Actually, some of the best ideas can be found on current Internet sales letters. Occasionally I find the rare good headline in SPAM sent me. Yes, I even study some SPAM.

I have discovered my target market. They need my copywriting skills...the undercapitalized, open-minded, serious entrepreneur. Nobody in my immediate vicinity practices principles of good copywriting. I am unique. I am creative. My clients are unique. They seek creative solutions. They are fun to work with. Our creative ideas keep amplifying each other's.

No matter what profession(s) you are into at this time, develop your uniqueness, discover your creativity, dream your solutions. The more you practice, the easier it becomes. By the way, I had no idea what I would write about this month. I kept thinking and thinking. Then "pop" - here it is. Now to polish it up 24 hours from now. 828 words now and finally edited down to 794.

You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated.

Copyright 2005 - by Robert Leggett - All rights reserved

Robert Leggett serves individuals and business owners globally. He helps them grow their business and enrich their lifestyles.

Article Archives: (http://www.CyberspaceMarketeer.com)

Products & Services: (http://www.EarnYourLiving.com)

---

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business... Read More

Grammatical Mistakes DONT Sell

When you receive a sales letter with typos or grammar... Read More

Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!

I've seen this ongoing debate debate jump up again recently... Read More

Your USP is Useless

One of the keys to writing good marketing copy is... Read More

Is Freelance Hiring Right For You?

Assume you were faced with the task of hiring a... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More

Top 7 Things To Do Before You Hire A Copywriter

Now that you've decided to hire a copywriter, how do... Read More

Is Your Content Provider Selling You Ripped Content?

Ripped content: well the term itself is self explanatory. Content... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time... Read More

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are... Read More

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters.... Read More

A Quick Free n Easy Content Writing Course

I do not pretend that a one-stop shop solution to... Read More

A Copywriters Rant: Either You Get it, Or You Dont

Today I am having a rant inside of my own... Read More

Freelance Writers: Double Your Income

Freelance writers are a strange group of people when it... Read More

Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as... Read More

Website Promotion: 10 Secret Motivational Triggers That Make People Buy

Unless you know the secret motivational secrets that make people... Read More

The Formulas Freelance Copywriters Employ When Creating Web Content

What is it exactly that copywriters DO when they produce... Read More

A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only!

Have you ever wondered how your copy sounds to your... Read More

A Writers Secrets

Every person has secrets that only he or she knows,... Read More

Can 97% of Netpreneurs be Wrong?

Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting

Looking to chuck that full-time job for a life of... Read More

How To Find A Copywriting School

Have you heard the good things about the field of... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming... Read More

Three Steps To Pump Up The Drama In Your Copy

All the world's a story. Video games have storylines; newspapers... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More

10 Tips for Tech-Writers

Tech-writing is a tricky business. It's not a very high... Read More

Boost Your Conversion Rate In Three Steps

When I critique, edit or rewrite sales copy, I discover... Read More

Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

In this article, I am going to reveal a dozen... Read More

3 Steps To Better Sales Copywriting

Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More

Progressive Headlines Guide Customers To Buy

Headlines are, without a doubt, one of the most important... Read More