Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including:

  • the quality of the product or service offered;
  • the dress code of the sales people;
  • the location and decor of the business premises and;
  • the quality of their written material.

All of these factors are equally important but the one that seems to drop off the radar most easily is the last one. How many times have you seen a cool looking web site with poor text, or bought a great new electronic gadget only to find that the product manual looks like it was written by someone with only elementary school English skills?

What can you do? Here are seven tips to help you write professional copy for your business communications.

  • Make sure you know exactly who you are writing for. Get a good picture of the person in your mind and then write as though you were having a one-on-one conversation with them
  • Write down what it is you really want to say. Don't worry about whether the spelling is correct or it sounds right. Just get down on paper what information you want to communicate. This will help you become clear on what you need to say.
  • Think of headline. It should attract the reader to want to read more. Play on their curiosity and use the magic word "you".
  • Think of your ad, brochure or web site article like a story. It should have a beginning that gets the reader's interest, a middle that gives the fine detail and an end that summarizes and encourages the reader to call, or buy, or whatever it is you want them to do.
  • Check your work carefully for mistakes of grammar and spelling.
  • Give it to someone else to read and listen to their criticisms without taking it personally. They may have a point.
  • Test it. Measure the response you get from it so that you know what works and what doesn't.

    • Good luck!

    Munaiba Khan is a Sydney-based, professional copywriter and marketing consultant whose business - The Copywriter Online - offers professional copywriting services via the web.

    She started her career in 1982 and was a founding partner of the Kay & Kay advertising, marketing and public relations consultancy in Hobart in 1991. In addition to an honors degree in Molecular Sciences she has an Associate Diploma of Professional Writing from what is now the University of Canberra.

    Munaiba is well-placed to help you with your advertising, marketing and public relations as she has written advertisements for press, radio, television and the Yellow Pages for businesses of all sizes, as well as government and non-profit organizations; and has extensive experience in writing marketing plans, press releases, direct mail letters and in organizing public relations campaigns. She has also written and produced TV and radio commercials, newsletters and brochures.

    Why not let her help you with your professional communications. Visit http://www.thecopywriteronline.com and see what she can do.

    In The News:

    pen paper and inkwell


    cat break through


    How Writing Radio Can Help You Become a Better Writer

    Knowing how to write, and write well, is a skill... Read More

    The One Word Every Prospect Craves

    It's arguably the most important word in the copywriter's arsenal.... Read More

    Art Of Writing Profitable Classified Ads

    The art of writing profitable classified adsEverybody wants to make... Read More

    10 Tips for Writing Effective Web Copy

    On the Internet programmers and designers rule, not the writer.... Read More

    11 Ways to Get an Editors Attention

    I worked as a business magazine editor for about 20... Read More

    What Is Persuasive Copywriting And How Can It Help Your Business?

    Persuasive copywriting is what draws the attention of prospective customers.... Read More

    Copywriting and Your Five Senses

    In its most basic form, copywriting is, among other things,... Read More

    Promote Your Business and Get Paid for Doing It!

    How can you gain credibility and exposure for you and... Read More

    Crank Out More Articles More Often With An Article Swipe File

    If you write copy you need a swipe file. A... Read More

    Website Promotion: 10 Secret Motivational Triggers That Make People Buy

    Unless you know the secret motivational secrets that make people... Read More

    How to Write a Sizzling Sales Letter, Part 1

    When you sit down to write a sales letter to... Read More

    How To Find A Copywriting School

    Have you heard the good things about the field of... Read More

    Common Mistakes That Can Kill Your Web Copy

    Sometimes learning what not to do is as important as... Read More

    Copywriting Secrets Of Indias Mystics

    Hi everyone,Been ruminating on this one for a little while... Read More

    Boost Your Conversion Rate In Three Steps

    When I critique, edit or rewrite sales copy, I discover... Read More

    Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

    If you're hunting for a good freelance copywriter and have... Read More

    Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...

    In this article, I am going to reveal a dozen... Read More

    Dissolving Buyer Scepticisim ... A Lesson In Copywriting

    When making a purchasing decision, people have their "rip off... Read More

    Are You Asking the Right Questions in Your Copy?

    It's a common approach to writing copy. You begin by... Read More

    10 Eye Popping, Jaw Dropping Ad Copy Secrets

    1. Use a hand written letter on your ad copy... Read More

    The Truth About Negative Commands (Dont Read This!)

    Everyday when I read promotional emails and advertisements, or listen... Read More

    So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process

    Whether you're an executive or a small business owner, chances... Read More

    Real Estate Professionals Need You to Write for Them!

    Ask yourself these questions:Are you an experienced writer?Do you want... Read More

    How To Get Started With A Career In Copywriting

    Careers in copywriting are booming. Could it be that the... Read More

    7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas

    I recently sponsored and attended Joel Christopher and... Read More

    Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

    Headlines attract attention. Headlines generate interest. The time spent writing... Read More

    The Secret to Web Copywriting Gurudom

    Have you seen those copywriting gurus, working it on the... Read More

    Kick-Start Your Juices

    Listen, consider this scenario.You have a deadline to honour. Time... Read More

    How To Find Freelance Copywriting Jobs

    Your goal is to land a few nice, secure freelance... Read More

    SEO Copywriting: 7 Tips

    So you finally built a website for your home-based business.... Read More

    5 Deadly Copywriting Mistakes That Kill Sales

    Chances are that you are making many, if not all,... Read More

    5 Critical Mistakes Most Freelance Copywriters Make

    Think you have what it takes to be a freelance... Read More

    Hooks, Lines & Sinkers

    Hands up if the title to this article made you... Read More