Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading all copy is extremely important and here are some tips to help you to proofread your own work after you've finished editing it:
Read through your copy the next day -- many times your eye tends to 'deceive' you by reading what's supposed to be there rather than what may actually be there! Reading it a day or two later helps you to look at your copy with a fresh perspective!
Use 'spell check' which is available on most programs. Although they're not perfect, they will help you to find many errors. A red squiggly underline means the word may be misspelled, a green squiggly underline may mean a grammatical or punctuation error.
Print it out. Reading it in print can many times help you catch things you didn't catch on the screen.
If at all possible, have someone else read it. They can catch sentences that may be too long, be unclear, etc. You know the point you're trying to make in your copy, but if others don't understand it, rewrite it so it's more clear to everyone.
Be very careful how you use words such as 'then' versus 'than'. These words are used incorrectly quite often but mean different things.
Then is primarily used to signify time, e.g. "We went to the grocery, then we went to the bank." Than is primarily used as a comparison, e.g., "I would rather go hiking than take a nap."
There are a lot of questions about the hyphen (-) versus dash (--) and here's the basic rule:
A hyphen is used when you are putting two words together or adding a prefix to a word. Here are a few examples: twenty-four, re-signed or long-time.
A dash is used when you're interjecting into a sentence (such as, "I love taking the dog for a walk -- especially on warm days -- because it is great exercise for us both.").
In many programs a dash will look like a long hyphen instead of two hyphens next to each other. Dashes are also many times used in place of parentheses in more informal writing.
Punctuation inside or outside the quotes? Here's the basic rule for this one: if you're using a comma or a period, they go inside the closing quotation mark. Colons and semicolons go outside the closing quotation marks.
Question marks and exclamation marks are different and depend on how they are being used (just to complicate things more!). If you are directly quoting someone and a question mark or quotation mark is needed because what you're quoting is a question or exclamation, it would go inside the quote.
Here's an example for this one: He asked, "Are you going to the party?" "You bet!" she exclaimed.
If what you're directly quoting isn't a question or exclamation, the quotes go inside the exclamation or question mark.
An example of this is, Did David say, "You must have fallen out of bed"? or Linda actually said "You must be right"! Learning these rules may take a little time but if you print out this article and post it near your computer, you can refer to it any time you get confused. Remember, you don't have to worry about it while you're writing and editing your copy (that's when you just let the creativity flow), worry about it after all revisions have been made and it's time to proofread.
You can also find Grammar books at your local bookstore or library. Glance through them to find one you like.
If you feel you don't have time to proofread, don't want the hassle of trying to learn the rules, or just don't want to worry about it, you always have the option of hiring a professional proofreader. Professional proofreaders (as well as copy-editors) can be found via a search on the internet or by asking other writers who they use (if they have good, clean copy). When you're searching for a proofreader, make sure they are skilled in the type of writing you do (business writing versus sales, informal or conversational writing) and that they have no errors on their copy -- if they aren't extremely careful with their own work, do you think they would be with yours?)
The money you spend on a professional proofreader, besides easily being made up with the increased sales you should expect by having a more professional product, is easily worth the time, effort and frustration you will save yourself. So take it easy, let the creativity flow, send the work off to a professional for editing and/or proofreading, then sit back and relax while your copy is being groomed to perfection!
(c) 2005 Nita Helping Hand?, all rights reserved.
You are free to use this material in whole or in part as long as you include the following:
About the author: Nita is a professional proofreader, copy-editor and the President of Nita Helping Hand? Please visit Nita's website for additional information about proofreading, copy-editing and other administrative needs available at NitaHelpingHand.com or contact her at info@NitaHelpingHand.com. Nita is your 'Partner In Perception'.
![]() |
|
![]() |
|
![]() |
|
![]() |
Overlooking simple steps such as proofreading and grammar can affect... Read More
Question: If you were starting out and had no references... Read More
We all know that words have the power to persuade,... Read More
Chances are that you are making many, if not all,... Read More
Sometimes learning what not to do is as important as... Read More
Network marketing is an art as much as it is... Read More
Every day, more and more of us begin new online... Read More
So You Want To be A Copywriter?Wannabe copywriters often check... Read More
How does this sound?Today, I'm going to show you how... Read More
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Web copy that's intended to sell or generate leads needs... Read More
Most people can write. Some can even write well. But... Read More
A few weeks ago I wrote some copy for a... Read More
Looking to chuck that full-time job for a life of... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or... Read More
I want to tell you how I go about writing... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
Writing for the search engines is much different than writing... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
Freelance writers are a strange group of people when it... Read More
One of the keys to writing good marketing copy is... Read More
Is it out there? The chance to be a freelance... Read More
Here's another drill ripped out of the Field Guide for... Read More
You've probably seen web sites with testimonials - they can... Read More
All the world's a story. Video games have storylines; newspapers... Read More
The single most important element of your website's copy is... Read More
Sometimes it's a struggle to figure out what's the best... Read More
"Shallow men believe in luck. Strong men believe in cause... Read More
About once a month I fly off somewhere to give... Read More
Writing a killer headline for your copy is simple! You... Read More
Most people with an online presence will have to regularly... Read More
Only about 20% of your copy is going to get... Read More
Ripped content: well the term itself is self explanatory. Content... Read More
The field of proofreading is not as easy to get... Read More
The huge demand for writers online is really for ghostwriters.... Read More
When you want to sell something?anything? you need to first... Read More
Copy is all about words. Or is it?Copy is about... Read More
Question: If you were starting out and had no references... Read More
1) Don't just hire a good designer. Hire someone who... Read More
One of my most powerful marketing weapons costs me less... Read More
Think you can take the Copywriting Challenge on your own?... Read More
As with any of the performing arts, an effective voiceover... Read More
Whether you're selling a product or service, the 10 tips... Read More
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
How do you make your fundraising letters creative and fresh... Read More
Summer is finally here and school is out, but learning... Read More
Sometimes it's a struggle to figure out what's the best... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
A subscriber to my newsletter asks: "Got any good pointers... Read More
Have you heard the good things about the field of... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
Think about how much you read about and spend on... Read More
A passionate debate is currently raging in the Copywriters Forum... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
Here's another drill ripped out of the Field Guide for... Read More
We all know words are powerful. Whether written or spoken,... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
Writing copy has sometimes been compared to an "art." While... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
A few weeks ago I wrote some copy for a... Read More
You've probably seen web sites with testimonials - they can... Read More
These days, you don't have to traverse the dark forest... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Did you know that jobs writing about food are available?... Read More
There is a difference between creative writing and copywriting. It... Read More
Copywriting |