New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.
Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don't want to. This is actually part of the reason that you're evil, too. In my experience, most programmers and managers think that they could write the manuals if they wanted to? they just don't want to. They might not write all "flowery" like the tech-writers, but what they write is correct.
Unfortunately, that's quite often all that's important to programmers and managers.
There is a feeling within the software environment that accuracy = quality. Audience analysis, doco readability, consistency, usability, active and passive voice, commas in a list of three or more items? All of these things are relatively unimportant to everyone but the tech-writer. Oh? and the user.
In a world where accuracy is all important, a lot goes over the head of the dummy. I don't know if it's intellectual snobbery, but programmers and managers seem to think that if they understand it, so should the user. It doesn't matter whether or not they do? they SHOULD! Stupid users! Maybe it's the geek's ultimate revenge?
Your document can be 100% accurate, but if the audience can't read it, you've wasted your time.
So why doesn't anyone acknowledge this? They do! That's the weird part. In theory, everyone agrees with you, it's just in practice that you find yourself out in the cold. I don't know why this happens. Maybe it's because most of these guys have never done tech-writing.
So tech-writers spend too long worrying about unimportant things. And they bother programmers and managers with unimportant things. But they're necessary things. Otherwise why would you be employed. Maybe the absence of simple logic short circuits their brains. Who knows?
What we can get out of this is that there's a feeling that tech-writers waste time, and as a result, they're pretty much at the bottom of the heap in the software world. I think a good analogy is the way some rich see the poor. Dirty little creatures? if only we could do without them?
But there is an up-side. I don't want you thinking it's all bad.
Being at the bottom of the heap has its advantages. You can go unnoticed for years if you want. If you haven't seen the movie, Office Space, you should hire it. There's a little ferrety bloke in that who was "let go" years ago. Problem is, no one ever told him, and because of a glitch in payroll he still got paid. No one ever noticed.
Being a tech-writer's a bit like that.
When I was managing doco teams, my favourite saying was "All we have to do is manage their expectations and our commitments". Because programmers and managers resign themselves to the fact that they don't know what's going on in the doco team, there's sometimes a temptation to slacken off. Don't give in to this temptation!!! If you ever get caught, doing it, it'll be like the boy who cried wolf ? they'll never believe your estimates again!
The other risk is that you'll lose your sense of urgency. And that's a big part of what makes a good worker. You should be very strict about managing your commitments. This requires discipline, because sometimes it seems you're the only one that cares, but you have to do it.
One thing you should be aware of though, is that your average tech-writer in software spends only about 50% of his or her time writing. The rest of your time is spent planning, problem solving, fixing your computer, researching, interviewing the programmers, writing work pracs?
I always found it was a good balance, though.
It was when I started managing teams that the bottom really fell out. Then the percentage dropped to about 10-20%. There were times when I'd go months without writing any help at all. That can be very frustrating, especially if you don't particularly like managing.
Now managing tech-writers in software is an interesting thing. As with most technology management positions, you kinda fall into it, because you're the most senior/experienced person in the company. Unfortunately, that doesn't qualify you to be a manager. Software companies are renowned for dumping people into management roles without any real training or support.
I don't really have any advice for you here. If it's gonna happen, it'll happen. Just be aware of it, and know that if you fall into a management role, it's gonna be difficult. (That's not to say that it can't be rewarding though?)
The ironic thing is that the most difficult aspect of it is that your staff are screaming at you to change the system. "The programmers don't answer our questions!" "None of my work has been reviewed for the last 2 months!" "The project manager just told me to forget about quality!"
Unfortunately, the inexperienced tech-writer is often naïve enough to think they can change the system. Once you become a manager, you know you can't. Hold on a minute? Maybe apathy is what qualifies you to be a manager? Hmmmm.
In any case, my advice is not to push too hard. You'll make life hard for your manager, and give yourself a bad reputation. Recognise you're a necessary evil, and work within those constraints.
Tech-writing can be a lot of fun. And don't let anyone tell you it's not creative. Trying to think of a way to describe what goes in the Name field without just saying "Enter the name" is a real mind-boggler!
About The Author
* Glenn Murray is an SEO copywriter and Article Submission Specialist. He is a director of PublishHub and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com or http://www.publishhub.com for further details, more FREE articles, or to purchase his e-book, 'SEO Secrets'.
![]() |
|
![]() |
|
![]() |
|
![]() |
One of the most important aspects of a website today... Read More
If you're considering hiring copywriting help for your next brochure,... Read More
Assume you were faced with the task of hiring a... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
You have to choose a character or an angle that... Read More
I like to use power phrases when writing sales material.... Read More
I have been in the ad game for a long,... Read More
A significant reason behind websites that fail is the lack... Read More
Do you have the training and skills needed for copywriting?Are... Read More
I want to tell you how I go about writing... Read More
When you are beginning to write, you gather as much... Read More
Thinking of hiring a staff writer? Think again. Below, I... Read More
If you own a shop in the middle of the... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
Just as great fiction is an art, so is great... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Anyone who's ever tried marketing IT products or... Read More
I have read thousands of ad copies online and offline... Read More
Do you possess the qualities of a good proof reader?... Read More
Is it out there? The chance to be a freelance... Read More
When you want to sell something?anything? you need to first... Read More
I confess--I'm a marketing heretic! I've built my career on... Read More
Your initial freelance writing assignments are the best way to... Read More
We all know that words have the power to persuade,... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
Chances are that you are making many, if not all,... Read More
Looking for inspiration for your next marketing communication? Try the... Read More
Most people can write. Some can even write well. But... Read More
The huge demand for writers online is really for ghostwriters.... Read More
We all know words are powerful. Whether written or spoken,... Read More
When I show some people my advertisements, I sometimes get... Read More
Having worked as a digital publishing specialist at a large... Read More
The art of writing profitable classified adsEverybody wants to make... Read More
Most people with an online presence will have to regularly... Read More
We all know that words have the power to persuade,... Read More
Writing a killer headline for your copy is simple! You... Read More
It was going so well, so what happened? Many copywriters... Read More
Want to get the most media attention and spotlight for... Read More
You've probably seen web sites with testimonials - they can... Read More
Year after year people make the same mistakes in direct-response... Read More
This week we're going to reinforce the training that Recruits... Read More
Hone your writing skills to project a more professional business... Read More
Copy is all about words. Or is it?Copy is about... Read More
In its most basic form, copywriting is, among other things,... Read More
Knowing how to write, and write well, is a skill... Read More
When you create headlines, do you put benefits into your... Read More
Last quarter I talked about interviewing / gathering data. So... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
Headlines attract attention. Headlines generate interest. The time spent writing... Read More
Over the last decade, the number of companies selling their... Read More
Hi everyone,Been ruminating on this one for a little while... Read More
Lets start with copyright infringement.It is easily explained as copying... Read More
As a freelance copywriter in New York, your work is... Read More
Regardless of how you look at it, the most important... Read More
The sales letter is the key; the sales letter is... Read More
If you are interested in creating information products, you will... Read More
In this article, I am going to reveal a dozen... Read More
I like to use power phrases when writing sales material.... Read More
Where can you find out about freelance technical writing pay?... Read More
While traditional marketing can work for the book author or... Read More
Sometimes learning what not to do is as important as... Read More
You have a choice. Do you want to be constructive... Read More
One of the least talked-about areas in copywriting education is... Read More
Did you ever wish you could afford to hire one... Read More
Many small businesses fail because their owners don't pay enough... Read More
Did you know that your writing can have a huge... Read More
Copywriting |