A Day in the Life of a Freelance Copywriter

Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don't become a freelance copywriter!

Don't get me wrong, it's a great job, and for some of us it's a calling that won't be denied. And you definitely do get to write clever and inspiring prose. It's just that you don't do it all day, every day. In fact, when you sit down at the end of the day and think about what you've done, the percentage of time spent writing is surprisingly low.

So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting or advertising copywriting business (other than writing). It also provides some tips for performing them successfully.

1) Quoting

Freelance copywriters serve many masters. They generally have quite a few clients, and spend quite a bit of time quoting on new jobs. When you quote, you're calculating how much to charge for the job. For a freelance copywriter, there are a number of important factors influencing quoting. You need to have some way to accurately estimate time. Generally the best way to achieve this is to be diligent in your tracking. If you know how long past jobs have taken you, you'll be much more confident and accurate in your estimates. You need to know how much time you spend not writing (as you should try to cover as much of this as possible). You need to have a feel for what the client is prepared to pay (are they a big or small company, how highly do they seem to value copy, etc.). You need to know how much your competitors are charging for the same thing. You need to understand what differentiates you from your competitors. You need to think about how badly you want or need the work. And, of course, you need to estimate how time-consuming the client will be.

2) Submitting Proposals

A quote is not the same as a proposal. A quote is generally contained within a proposal, but it's not the same thing. When you submit a copywriting proposal, you're marketing your skills, your solution, your work ethic, your customer service, your commitment, and your experience. Basically, you're justifying your price, and differentiating yourself from your competition. And it's not just about WHAT you say. It's also HOW you say it and how you PRESENT it. Everything about your proposal plays a part in the client's decision! If possible, include additional helpful information. Use a title page, a table of contents, headers, and footers. Introduce at the beginning and summarise at the end. Include your price, but call it an "investment", not a "cost". Show the client you've thought their job through by summarising their requirements. Outline your proposed solution. And most importantly, give the client a clear call to action ("Where to from here?").

3) Chasing reviews

The freelance copywriter is almost never the bottleneck in a copywriting job. In 99.99% of copywriting jobs, the bottleneck is the review process. Most clients take a long time to review. In fact, about a third of clients need to be prompted at least once before they'll get back to you with their changes. It's not uncommon for a one-day writing job to take a full month to reach sign-off ? or longer. Some clients will put the copy review on the backburner for months (just another reason to request a deposit before commencement of work)! As a result, freelance advertising copywriters and website copywriters spend a lot of time chasing reviews. Make sure you factor the delay and the chasing time into your quotes as best you can. And always record which clients take a long time, so you can be prepared when discussing deadlines on the next job.

4) Project scheduling & tracking

No matter whether you work on big projects or small, project scheduling and tracking are vital. You need to know the exact status of all work in progress (tracking), and you also need to be very aware of what's coming up and how you'll manage it (planning). If you're doing it right, you should be using your tracking and planning tools several times a day. In fact, they should be the hub of your business. TIP: A good way to track copywriting projects is to use a job (and contact) tracking database. I created my own database using Microsoft Access. Click to download a 208KB working copy for FREE. You'll need Microsoft Access 2000 to run it. I'm no database expert, so it's not a work of art. It'll certainly get you started though. (TIP: When using the database, press Ctrl + ; to enter today's date.)

5) Accounting

Issuing invoices, processing payments (and part payments), chasing outstanding invoices, recording expenses, managing bank accounts, putting tax aside? It all takes a lot of time. Don't be fooled into thinking you can handle your accounts manually (or with Microsoft Excel). Even if you only have a few clients, you NEED a proper accounts package like MYOB or Quicken (they both offer small business versions). You'll understand why the first time you do your GST reports or annual taxes. In fact, you'll understand why whenever you need to chase down outstanding invoices

6) Visiting clients

Although the wonders of modern email let a freelance copywriter get through about 95% of their work without ever leaving the office, it's sometimes still a good idea to do things the 'old-fashioned' way ? especially if you expect to work with them quite a bit. Shake hands and put a face to a name. And remember, everything about the meeting reflects on you and your business. As with your proposals, think about WHAT you say, HOW you say it, how you PRESENT. Always organise the meeting with plenty of notice, confirm the day before the meeting, be on time, summarise the meeting, and provide a call to action. (Try to do these last two both at the end of the meeting and via email after the meeting.)

7) Office admin

Even for a low overhead business like copywriting, there's always something! Changing phone plans, upgrading/fixing computers, your internet service is down, your website is temporarily unavailable, you're enhancing your data storage procedures, you need new printer or fax ink cartridges? Office administration takes up a surprisingly large chunk of your day. Make sure you allow for it. This means allowing time to do the work, and factoring that time into your quotes. If you don't, you'll be continually working into the wee hours and/or losing money.

8) Marketing strategy

How do you generate business? Cold calls? (See http://www.divinewrite.com/coldcallingcopywriter.htm.) Website? (See http://www.divinewrite.com/articles.htm for numerous website & SEO articles.) Networking? Word of mouth? Repeat business? Agencies? (See also http://www.divinewrite.com/freelancecopywriting.htm for some tips on succeeding as a freelance copywriter.) No matter what your strategy, you need to give it the time it deserves. It's a good idea to average around an hour a day to thinking about and implementing marketing strategy.

9) Industry research

Stay up to date on the latest copywriting industry research. Read research on usability, readability, and scannability (visit Jakob Nielsen's website on usable information technology or GoodExperience.com and subscribe to their newsletters). Read up on search engine optimization (see http://www.divinewrite.com/SEOCEO.htm or try subscribing to a newsletter from WebProNews.com or Site-Reference.com). Try to track how day-to-day language is changing (what buzz words to use, what buzz words to avoid, what rules are being overlooked in spoken English, what sounds make a positive impression on people, etc.). Know the difference between writing for the web versus writing for print versus writing for search engines (see http://www.divinewrite.com/articles.htm for some relevant articles). If you want to scratch the surface, spend 10 minutes every day.

10) Subject matter research

Whether it's website copywriting or advertising copywriting, to do a good job, you need to know a lot about your subject material. This means both specific knowledge about the client's product or service as well as more generic 'domain' knowledge. Clients have a tendency to not supply enough information. Make sure you interview them thoroughly. And then let them know you'll probably need to ask further questions. Even then, you may find yourself doing a bit of independent research. The Internet is your saviour, but always run any information by your client before publishing. When you're quoting on a job, try to figure out how much detail the client will be able to supply. You can even ask them to estimate how much they'll supply (i.e. All, Most, Some, or None). This is a good technique as it gets them thinking about your requirements while at the same time giving you some idea how much time you'll spend researching.

11) Planning

In one important respect, website copywriting and advertising copywriting are no different from any other form of writing; planning is vital. For more specific planning information, see http://www.divinewrite.com/benefits.htm and http://www.divinewrite.com/webbenefitwriting.htm.

Happy writing!

* Glenn Murray is an advertising copywriter and website copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

---

21st Century Career Success

When it comes to modern career development, one thing we... Read More

The Changing Values Landscape of the U.S. and How It Impacts Midlife Job Searchers, Part Two

The values landscape of our nation is changing, and with... Read More

Fuzzy Headed Job Goals Lead to a Fuzzy Headed Life!

May I clarify in this article what I believe to... Read More

Get Dressed and Get Hired

Tying a tie properly may tie you to your next... Read More

Continuing Professional Development

Continuing professional development (CPD) is promoted by the CIPD to... Read More

Ten Great Careers That Don?t Require A Four Year Degree

One of the great myths associated with the "American Dream"... Read More

Why It Is Impossible To Raise Your Standard Of Living Working A Job

Everything in nature has been endowed with what it needs... Read More

Surviving Unemployment Through Emotional Damage Control

Looking for work is a roller-coaster ride: high with elation... Read More

Practice Speaking

For many people, interviewing is not a natural act any... Read More

Mystery Shopping for Fun and Profit

How would you like to get paid to go shopping?... Read More

5 Proven Steps To Easily Master The Art Of The Interview And Get The Bartending Job Of Your Dreams!

Your mouth is dry, your palms are sweaty, your heart... Read More

How to Write a Simple Job Description

1.0 A timely reminderIn a recent decision in a New... Read More

Have Enough Money to Change Careers - Five Key Steps

At every talk I give, I ask the audience to... Read More

Resume Outline - Add Structure & Flow to Your Resume

Building your resume, based on a resume outline will give... Read More

You Never Get A Second Chance To Make A First Impression

There is no easy way to define exactly what editors,... Read More

Your Cover Letter MUST Ask This Question

Imagine receiving a letter from a salesman who wants to... Read More

Networking Masterclass - Part 2 Practicing Altruism

Practicing Altruism The 'Golden Rule' occurred in the Greek and... Read More

We Rejected Your Résumé Today

Hi, I am Mr. Employer.Even though you think I can... Read More

5 Things You Need To Know Before Deciding On A Certification Training

The right certification trainingTrainings vary a lot when it comes... Read More

Making Sure You Get a Good Reference

You've had 3 interviews with a potential employer and they've... Read More

Words. Words. Words.

They're only words. Some believe the school-yard taunt: "Sticks and... Read More

Unlimit Your Life!

Do you have a tendency to think in absolutes?Is everything... Read More

Who Should Write Your Resume?

This is a question we get a lot. It seems... Read More

It Takes Time

The story goes that after one of Ludwig van Beethoven's... Read More

Career in the Toilet?

Individuals not within their target career field may feel insecure,... Read More

Where Did All The Farmers Go?

Several times a year, I hear someone complain about the... Read More

Losing a Career When Youre Moving for Love

Those who watched HBO's Sex and the City (SATC, now... Read More

Job Dissatisfaction

Job dissatisfaction is a driving force behind individuals seeking employment... Read More

Sweeping Up Worms

With the opening of a new venture and numerous reporters... Read More

Job Search Advice for Desperate Job Seekers

Another morning of job hunting lies ahead of you. You... Read More

80,000 Americans Work in the Oil Change Industry

There is a huge shortage, which effects franchises costs in... Read More

Finding Freelance Writing Jobs - Join Us On The Job Search

Finding freelance writing jobs require great skill, dedication and lots... Read More

Speak Up: Your Job Is At Stake!

How good are you at standing up for yourself?Do you... Read More