Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.

Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?

Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!

And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.

We spend mega bucks on name brand products just because we've been inundated with their marketing campaign messages.

Don't believe me? Try this! Quick, who said "Have It Your Way"; "Soup and Sandwich, Soup and Sandwich"; "Oh, I wish I was an ____ ____ ____, that is what I truly want to Be?". Point made!

People support businesses and products that they are comfortably familiar with, even when the familiarity is solely based on marketing campaigns, while avoiding the unknowns.

The same is true for homeowners wanting to list properties for sale with real estate agents. Unless there's a compelling reason to do so they're not going to list their property with a rookie agent, or worst yet somebody who's been in the business for years, but who hasn't really been in the business. Know what I mean?

Now, we may not like it but we do understand it. Still, it's difficult for newly licensed and even some veteran real estate agents to make a living selling real estate because of it.

So how does this impact you? It doesn't if you have thousands of dollars and can afford a couple of years to get beyond it.

But if you're relatively new to the profession and have limited resources you just might have a problem.

Established agents have already put in time and money cultivating their images, and when people in their respective communities want to buy or sell real estate they think of them ? not you.

So, what can you do about it? Lots actually, but for now I'll focus on one thing; farming prospects.

Why? Because when done right you can easily put hundreds of business cards, letters and other marketing materials in the hands of known sellers and potential buyers every month.

Simply stated, the more people you contact the sooner you brand yourself as an agent worthy of consideration. Anything short of this is whistling in the wind.

Take a moment and honestly assess your situation. How many contacts are you presently averaging - daily, weekly, monthly?

Are they random contacts (shotgun approach) of people who might be interested in your services, or with real prospects known to need services right now (laser beam approach)?

A good real estate listing system can help put you on a fast track to gaining name recognition within your community in months, instead of years. And it won't cost you thousands of dollars to implement.

Let me suggest, though, that you avoid systems that appear complicated, or that are hundreds of pages long. If it takes days to read and weeks to comprehend whose really going to read it and follow through to boring completion, anyway? Not me!

Also, consider the following before committing to a particular listing system.

1. Does it come with a satisfaction money back guarantee?

2. If you're buying on line is a contact name and phone number readily available on the website?

3. Can you reach anybody or get a response to a message when you call before buying?

If the answers to any of the above are a resounding "no" then I suggest that you put your credit card back in your pocket and continue looking.

Proceed with caution, but do proceed, as you need a system that'll give you a competitive advantage.

Summarily, a good real estate listing system can help you brand yourself relatively quickly. So, get one as soon as you can and start claiming your share of the market!

Lanard Perry is the author of "Farming Expired Listings", a real estate listing system that shows Realtors how to secure 1-2 real estate listings a week. Get a FREE Sample Chapter at http://www.farmingexpiredlistings.com

---

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But... Read More

Branding On The Web Is Like Mining For Fools Gold

I am sick and tired of marketing geeks touting the... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More

Brand Components

Your brand is the culmination of everything about you and... Read More

Business Image

One of the most important things in a business is... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

FTC Reviews The Franchise Rule

After more than a decade since the last attempt to... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More

How to Write Classified Ads that Get Results Now.

SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

How Much Is A Great Business Logo Really Worth?

A great logo can help a business project a positive... Read More

Go Ask Alice

One of fiction's finest marketing minds, The Cheshire Cat, once... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Franchisor Policies for Unlicensed or Sold Territories

Franchisors often have issues when they own a brand which... Read More

Types of Logos

There are three basic types of logos: text, symbol, and... Read More

Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into... Read More

Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it's who you are. Your corporate... Read More

Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Product Positioning for Enterprise Software and Information Technology Companies

Good marketing positioning is like good lying. No, we're not... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Corporate Branding and Professional Logo Design

Any business with the minimum interest to be successful should... Read More

Branding Your Business To Make More Money

Branding your comapny should be the first thing a company... Read More