Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.

Brand your market effectively with recognizable eloquence. Your name adds purpose, power, and punctuation to an otherwise bland product. Without your name, you would be unrecognizable by most forms of communication. Brand your market with simplicity and style: your name.

Originality swamps the market these days. Build a better burger became a sub-sandwich and fish and chips evolved into pizza, but meat is still meat no matter how you slice it. However, everybody recognizes Caesars, McDonalds, Long John Silvers, and Quizno's. Name sells. Who are you?

At Pizza Hut, anyone could be in the kitchen cooking pizza. But at Little Ceasars, everyone knows Nero is spinning the dough, dealing the pepperoni and tossing the cheese. Name has impact. Be somebody. Be known. Be recognized. Get the recognition you deserve by putting your name on a quality brand product and standing on the face of prosperity.

A few benefits of branding the market with your name:

· Your name becomes a Google adword

· Your name becomes recognized

· Your name connects the product to you

· Your name reaches the audience

· Your name becomes memorable

· Your name locates your work on Search Engine Searches

Unabashedly plastering your name across some prosperous product slams impact into the sales market, branding your product with an identifiable title. Your name packs a power punch, focusing the client on integrity, enthusiasm, quality, and recognition. It's commonly assumed that if your name is on the product, it contains quality. Use that assumption to market your product: you.

Copyright © 2005 ? Jan Verhoeff

Effectively promote your product with individual punch. Name your product. Brand your market with success powerfully. Contact our offices at eBiz Brand Performance.

In The News:


pen paper and inkwell


cat break through


All About Branding

In this article i will explain how you can make... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

Hawaiian Heirloom Jewelry

Back to the era of the Hawaiian monarchy, the origin... Read More

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru

Consumers perceive and accept many brands within a certain trade... Read More

Business Image

One of the most important things in a business is... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

Managing the Corporate Brand - a Reputation Perspective

Adored, respected and coveted by customers and organisations alike, corporate... Read More

10 Secrets for Free Media Placement

Why pay a high priced PR agent when you can... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

What Make Us Unique and Different

Starting a business can take a lot of time, money,... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly... Read More

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify... Read More

Blonds Have More Fun!

In the book, The Blond Knight of Germany, American authors... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns.... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

Time To Revamp Your Visual Identity?

Look at your company logo. Does it fade into the... Read More

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site... Read More

Branding Guru - Brand Identity Guru

Branding TodayHave you ever had a good brand experience? How... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide... Read More

Nike / Sears / Kmart

The Sears-Kmart merger hopes to fabricate some sort of silver... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More