Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An Awesome Guarantee

Once you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!

A bold promise backed up with an awesome guarantee:

* Enables You To Significantly Raise Your Price

* Gives You A Genuine Differentiator

* Increases Sales and Commitment

* Demonstrates Rock-Solid Certainty In Your Abilities - People Find This Confidence Very Attractive

If you don't currently guarantee what you do then I bet it's down to one of these three things...

1. You don't really know what you do

2. You're not convinced of your ability to deliver

3. You're afraid of getting ripped off

So before I share the simple formula - let's address your concerns one-by-one...

1. You don't really know what you do

Now, I know most people think they know what they do - but experience shows time and time again that they don't.

If you're a consultant - you don't really sell consulting.

If you're a coach - you don't really sell coaching.

Despite what you might think, people are buying the results that your coaching or consulting brings. For a marketing consultant - your client is really buying the key to - more customers (and at a higher level - more profit).

When you know this you aren't selling consulting anymore - you're selling the solution to the question, "How Can I Get More Clients? How Can I Make More Money?" - You're selling the promise of more customers.

So make a bold promise...

How many more customers can you deliver? How much more money can you earn your clients?

Could you double a client's conversion rates?

Could you make them 5 times more money than you cost?

Whatever you're confident you can do make it a promise!

2. You're not convinced of your ability to deliver

This one winds me up! If you aren't convinced that you can deliver something then you should never, ever say you can. Too many people make bold promises that they aren't willing to back up with a guarantee. Is it fair that their customers should take on all the risk? I don't think so!

If you can't guarantee you can do what you say you can - start saying (or doing) something else.

If it's just a confidence thing - then I can assure you that guaranteeing what you do will soon boost your confidence and raise your game.

3. You're afraid of getting ripped off

This one I can understand and it's precisely the reason why you can't afford not to offer a guarantee because guess what... Your prospective customers are also scared to death of being ripped off too and if their fears aren't dealt with - they ain't gonna give you their money!

Seriously though, some people are dishonest. Some people will deliberately aim to gain stuff by deception. But, thankfully, not as many as you might think. Plus, the increase in sales to genuine, honest customers will always more than compensate for the odd bad apple.

Right, back to the formula...

I said it was simple and it is. Plus there's a handy mnemonic for you...

Think of all these extra sales you're going to make as being in the B.A.G.

Make a Bold Promise and back it up with an Awesome Guarantee

In the next issue I'll show you how to make a bold promise and the three elements of an Awesome Guarantee!

See you then!

'Dangerous' Debbie Jenkins
debs@debbiejenkins.com

(c) Copyright 2005 www.BookShaker.com

SUMMER CAN BE SLOW FOR BUSINESS
But don't let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F'REE eBooks and prepare
for more success with less effort here...
http://www.leanmarketing.co.uk

I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk

---

Brand Building 101

Building your brand into a brand leader isn't easy. There... Read More

Brand Awareness - Brand Identity

About once a month a few of us at the... Read More

Tips for Creating Brilliant Business Names

Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More

The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of... Read More

How Brand as an Intellectual Property has Led to Corporate Globalisation?

IntroductionGlobalisation is referred to as a set of profound material... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Logo-ize For Instant Identification & Increased Awareness

The task of creating an indelible impact on the memory... Read More

12 Ways to Reduce Postage

1. Never send a letter that weighs less than 30... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Britney Spears Branding

How would you like to sell as much in one... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

Choosing The Right Business Name

Sometimes, new entrepreneurs are in such a rush to get... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one... Read More

Your Brand is Your Promise! (So What Are You Promising?)

When people mention the word "brand" they usually mean a... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More