The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.

Don't be Shy

When it becomes for you to take a stand, you cannot be shy about it, you need to back it up totally, no matter what other people think of you, say about you, you need to promote it and be it.

Your brand needs to be value-based, like giving extra WOW customer service and being good corporate citizens will build brand equity, the end result will lead to more sales. The good feeling experiences you provide, is what will count for the customer to buy from you. Did you know that 72% of North Americans prefer to buy form value-based companies?

Developing your brand starts with you, from the inside out. The first step in branding you is learning to be who you are and if you don't like who you are then you need change your attitude. If you are losing customers and you don't know why, ask them. You may discover some great feedback.

What's your attitude like?

Do you go to work with it's an exciting new day! Do you rejoice in it and give thanks for your new day? Or do you start the day with oh, it's Monday or it's just another crummy day. Your attitude or the stand that you take in how you begin the day makes a difference. If people see that you are smiling, friendly and helpful they will pick up on that energy and feel good about you and even perhaps themselves.

A true story of an Actionable act of Branding with a co-worker.. A girlfriend of mine,(we'll call her Connie) was getting upset the other day, saying some people just don't get it. What she was talking about was the lack of compassion people have for each other, whether it was her boss or people in general. Connie said, "She smiles at people in the grocery store, makes idle chit chat when standing in line, and sometimes people just don't respond." A few of us girls discussed this with her, and we all agreed that if we each person would continue to be friendly, like her, that soon everyone around us will become more friendly. All it takes is one person, who is willing to Pass it Forward can and will make a difference for someone else.

For example, Connie just found out about a co-worker that was in the hospital and went to visit him. (we'll call him Brent) It turns out that Brent has prostate cancer and was given not long to live. Connie asked, Brent what would help him be more comfortable? Brent said "An X-Box would help him pass the time."

Connie, went to her boss the sales manager and asked him if the company would buy him an XBox? Her sales manager said, NO. She was stunned, by his answer. Connie thought that he was not being very compassionate and not getting it. After all, Brent has been working for the company for eight years. She pursued the matter and contacted the Head Office, and talked to someone in HR. Connie, asked if something like this could be done for Brent? The Head Office, wasn't aware of this employee and his condition as said, absolutely YES, do it.

This simple little story an act of Branding of paying it forward, tells of how a simple concern will build your presence or brand. Your customers, employees need to feel this in your presence. Connie's Brand or Presence is that you feel genuinely cared for around her. For as long as I have known Connie, she truly helps her customers above and beyond her job description.

Written by Mari-Lyn Hudson ? Managing Director of Heart@Work Business Development Group. You can reach her at: 1-866-667-0166 or kindnessinc@myway.com

---

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've... Read More

McDonalds Supply Chain of Potatoes

McDonald's buys its potatoes from corporate farmers in Idaho not... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and... Read More

Tips for Creating Brilliant Business Names

Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But... Read More

Hummer is an Excellent Brand

What size is your Hummer? Hummers Come in All Sizes;... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is... Read More

Getting Started in the Mail Order Business. How Much Does It Cost?

INTRODUCTION To get any business started successfully takes many ingredients.... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks... Read More

Brand Identity and Brand Image - Brand Identity Guru

It is important to distinguish between corporate identity, brand identity,... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Whats In A Name? When It Comes To Your Business, Plenty!

Q: How important is the name of a business? Should... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We... Read More

Optimize Your Mailing List For Better Results

A list of customers who have previously bought from you... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

Quality and Service - Yeah, Right!

One of the critical drivers of business success is having... Read More