Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials (business cards, letterhead, brochures, website, etc.) to enforce this connection is a great idea.

A brand identity kit contains many of the attributes that contribute to the "Know-Like-Trust" factor, in the following ways:

* Know ? A creatively designed set of materials will make you stand out in your field. Symbolically designed materials, where the graphics are designed to communicate and tell your story, can lead to the prospect feeling that they understand who you are and what you do, helping them to form a connection with you and your business. This contributes to your memorability and breeds a feeling of familiarity.

Through the consistent, repetitive use of a logo and the supporting visual elements in your marketing materials, people will feel as though they "know" you and your business, even if you have never met face-to-face.

* Like ? If you look at a business's materials, and you like their look and feel, you would probably find it easier to like both the business owner and to like doing business with them, as well. A logo with an icon attached to your company name can also make your company seem more approachable, friendly and fun. It can even endear your company name to your potential clients. Cartoon logos are highly effective in this capacity, though not appropriate for all professions.

You can also foster a feeling of compatibility through clear information in your designed materials ? both in the type of information that you provide and the way that it's laid out and presented. People like to read text that is straightforward and well written.

* Trust ? A high-quality, professionally printed brand identity kit can make you look capable, established, and enduring. Professional materials also impart an air of integrity to your business. If your materials look polished and put together, they lead people to believe that working with you will be similarly pleasant.

All of these factors compound to give you ? and your business ? greater credibility, which leads people to trust you with more and bigger projects, sales, or orders.

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit: Logo design at http://www.elf-design.com

---

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that... Read More

The Positioning of Success

Many businesses of today are often driven to compete... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Branding Yourself To Increased Profitability

Successful Realtors know the importance of branding their identities into... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

FTC Reviews The Franchise Rule

After more than a decade since the last attempt to... Read More

Do What Works

"Can you hear me now?"You'd be hard pressed to find... Read More

The Brand Called You

The best brands always try... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words... Read More

Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey

The seventh in a continuing series of twice-yearly surveys by... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've... Read More

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a... Read More

How to Work with Your Graphic Designer

As a graphic designer, I can tell you something right... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Jan Verhoeff: Brand Your Market

Marketing potential of any product is based on recognition and... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

Branding 101: Why Its Critical to Business Success and How to Do It Right

What's Your Brand?A brand is a product/company personality that helps... Read More

Logo Design - Branding - Brand Identity Guru

Do you have any idea how important your company logo... Read More

Britney Spears Branding

How would you like to sell as much in one... Read More

The Big Uneasy: Clearing the Clouds of Guess

People often come to me to assist them with developing... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them)... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Business Image

One of the most important things in a business is... Read More