Branding Advertising Agency

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.

Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that's where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high salary for a full-time brand manager. If that is your case, you can benefit from working with a brand agency, and gain access to brand management consultants, plus an entire creative team available to work in various projects - from graphic design to web design, Internet marketing, advertising, media planning. Instead of working with multiple vendors that are unaware of your branding needs, you work with one single partner dedicated to create a stronger, more valuable brand.

Can I fire my marketing team? No! Some people think a brand agency would do away with marketing jobs. In fact, your brand agency would not replace your marketing department, but work with your marketing and sales people to provide them the tools they need to market your services more successfully, while advancing your business image.

How much does it cost? Working with a branding agency is surprisingly affordable. Think of this: how much it would cost, per year, to have an in-house creative department, plus a well-paid brand manager? That could easily cost your business $200K and more in payroll, equipment and lease expenses. With an experienced branding agency you only pay a small fraction of the costs of maintaining such a high-level team, but you still have full-time assistance. Besides, a branding agency can save you thousands of dollars a year in printing and production costs, through its suppliers and partners.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies. Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

---

Value-pricing Strategy: Were not The Cheapest but...

In this highly competitive online marketplace, it can be difficult... Read More

Brand Equity Building - Measuring Brand Value

Measuring brand equity allows a company to establish a baseline... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Strategic Moves In The Branding Gamble!

The so called 'globalisation' has cluttered the world markets with... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns.... Read More

Mascots ? The Killer Promotional Concept

Mascots are the unique dolls or puppets that help identify... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

Entrepreneur Speaks on Brand Extension in the Franchise Cleaning Business

On question I have been asked over and over again... Read More

Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you?or your product or... Read More

Types of Logos

There are three basic types of logos: text, symbol, and... Read More

Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused

Yes, yes, we've heard it all before... loads of life... Read More

7 Branding Secrets: Ready or Not?

Every company has a brand (how people think of them)... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for... Read More

Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?

Over regulation of our free markets is stifling our growth... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements

While we recommend that you contract with the same designer... Read More

Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We... Read More

Tips for Creating Brilliant Business Names

Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we... Read More

New Uniforms Could be the Gold Charm for the Golden Arches

New designer uniforms could be the gold charm McDonald's needs... Read More

Value Proposition Writing - Brand Identity Guru

Your Value Proposition, or as I usually call it, your... Read More