Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.

A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition, a good logo can make a sale by saying something about the company to customers when there is no sales person present.

Choosing a logo for your business requires much thought and it is essential that you work closely with your graphic designer. Logo design needs your input as well as the designer's creativity.

You have to start with an idea of the image you want your logo to portray, i.e. what you want it to say about your company. Beware though of turning the logo into a metaphor for something. The most memorable ones are usually the simplest ? think of McDonald's golden arches, the Apple Computer logo or Nike's 'swoosh'. Less is often more as far as logos are concerned.

Secondly, you will have to decide whether your logo should be an illustrative representation or abstract graphic that represents what your company does, or whether it should be font-based. Alternatively, your logo could be a combination of these options.

Logo colour is very important. Bear in mind that the colours you choose will impact on all your corporate materials. Your logo should also look good in black and white for use in mono print applications or on faxes for example.

Size is also a consideration, as your logo needs to look equally good on a business card as it does on the side of a truck or building. Similarly, make sure your logo is designed for print first and the web second. Do it the other way round and you may find that a design that looks good on a web site appears mediocre when scaled up for use in print.

Choose your logo design carefully as it will have a powerful impact on your business. A great logo lasts and should look good years from now. It also stands out from its environment and from the competition.

As well as building brand-awareness and speaking for your company, a great logo helps you make great sales? provided of course that you have the product and service quality to back it up.

Copyright © 2004, Christopher Smith, Mano Design

About The Author

Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Design and Marketing agency.

---

Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!

Colour is essential to building a strong brand.Many of you... Read More

Branding Fiasco -- Better Be Who You Say You Are!

Our experience as customers offers great instruction into the concept... Read More

Are You Brand Worthy?

Branding is one hot topic, although it is wildly misunderstood.... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More

Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

All About Branding

In this article i will explain how you can make... Read More

Picking The Design Company Which Is Right For You

So you've decided to go for it-you're ready to choose... Read More

Is It Legal? - Indecent Naming With Tradition

When Mitsubishi launched a new car with the name "Pajero"... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Trade Journals in Franchising

As many people know Industry Trade Journals in America have... Read More

Build Customer Loyalty by Promoting Your Customers

Do you want to attract new customers while building greater... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Not So Stationary Stationery

The elements and functionality of the basic stationery system is... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

Living Your Brand on the Web - Part 2

Now that everyone has conformed to Living Your Brand on... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

Branding Services - Brand Identity Guru

Branding Services is a tactic that marketing executives and managers... Read More

Multi-Brand Franchises in the QSR Sector

Well not everyone is aware that McDonalds also owns several... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client.... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks... Read More

Profitable Partnering

Become your customers top-of-mind choice.Some of these snapshots of real... Read More

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand it's important to... Read More

Branding: All My Exs Live In...

...my senses. I know, you were thinking 'Texas'. Well, if... Read More