Boston Web Design Branding - Brand Identity Guru

A branding company's website purpose is to design websites that will attract attention, give a professional image and support the message you are trying to convey in writing. There are arguments for doing your website design in-house. However website design, search engine optimization and copywriting is a very specialized area and utilizing a website design company can pay big dividends.

It is a cross between graphic design, programming, copywriting, brand building and direct marketing. It is difficult enough trying to find a website design company with these skills, let alone finding the talent in-house. If your website is going to become a major focus of your business, then it could possibly be worth considering hiring a full-time website design company with the necessary search engine optimization and copywriting skills. However, it is probably more cost effective to outsource the work to a website design company.

It is vitally important to hire professionals form a website design company - badly designed websites reflect badly on your business. Even if the design of the website looks presentable - unless it follows the rules of web marketing, image handling, copywriting, search engine optimization and the many other aspects of web development - it will not do its job properly. Which is why selecting a website design company is so important. Presenting your goods and services in the most appealing way that will generate a response from potential customers is a very specialized skill, something a web company should be very good at.

By hiring a professional website design company they are able to provide cutting edge website designs that uses advanced information architecture and custom designs. Online marketing begins with the initial concept and design of your website. This is far more than just reflecting your marketing strategy. The design of your website is an integral part of the marketing process. This is achieved by incorporating search engine optimization, direct response techniques, relationship marketing and consumer psychology into your website.

This results in a custom design that will entice visitors back again and again, build a community, develop brand loyalty and nurture a long term relationship that will turn a regular visitor into a valued customer.

Sometimes a website design company is only interested in making your website look good, you should expect higher goals. A good web firm designs websites that not only project a professional image but also serve a specific marketing purpose. This is achieved by combining cutting edge website design from a professional website design company and search engine optimization with advanced marketing and relationship building techniques.

As you can see - website design is far more than just creating a nice looking design, although that is still a vital element. There are so many components that have to fit together and the website has to do the job of directing visitors through the website so they get the information they need, take the action you want without becoming overwhelmed or lost.

To measure how strong your brand web design is click on this link: (http://brandidentityguru.com/bightml/brandmasterpiece.html) or copy and paste. Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

---

Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)

Make A Bold Promise Then Back It Up With An... Read More

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have... Read More

Brand Value - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Boston Brand Building - Brand Identity Guru

"Make no little plans, they have no magic to stir... Read More

Trademark Issues in the Mobil Auto Business

There have always been trademark issues and lawsuits in the... Read More

Importance of Branding - Whats in a Name?

Branding is perhaps the most important facet of any business--beyond... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

Corporate Logo Design ? 6 Keys to Success

A corporate logo design should be highly instrumental in building... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

No Logo? Launching A Business Without a Logo Can Sabotage You

Initial lack of customers and cash flow often causes a... Read More

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

The Big-Pay Off -- Brand Value

Many CEOs and marketing directors find their time wasted evaluating... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Brand Components

Your brand is the culmination of everything about you and... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

Logo-ize For Instant Identification & Increased Awareness

The task of creating an indelible impact on the memory... Read More

Brand Name Identity in the Oil Business

I submit to you that Brand Name Identity in the... Read More

Santa - The Brand

Every Christmas Eve, a burglar named Santa busts into homes... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

9 Keys to an Effective Logo

The right logo, with the right characteristics, will boost your... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

Effective Branding...Whats in a Name!

Ask any marketing executive and they will tell you that... Read More

Brand Building 101

Building your brand into a brand leader isn't easy. There... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money... Read More

How A Crazy Branding Stunt Can Bring Results For Years

As a beginner, you would be forgiven for thinking that... Read More

Great Brands Depend On Attention To The Brand Architecture

Do you have the architecture in place to make sure... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Trademark Your Business ? Lessons Learned

Small business owners learn many lessons the hard way -... Read More

Acquire, Then Rebrand

Acquiring another corporation usually means that the acquiring company's name... Read More