Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.

You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nearly every day of the week.

I'd be one of many that could point out who the target group is for all of these hidden treasures and industrious salespeople. But if you're reading this, then take a bow and a large step forward! You are in fact the "demand" component of the supply that's being generated.

Now what happens when you also join the ranks of the industrious? It doesn't take a whole deal of thinking to recognize that you can easily get lost in the traffic, especially if you are starting up a business of your own. Being known as an absolute is a very real way of defeating some of that traffic; not the only way but a very effective one.

Your general copy writing and headline creation tactics certainly help the cause but in a saturated market environment you need to embrace every advantage.

Exactly what then, can you do, to be noticed? Question well asked and the answer ..... consider branding yourself.

The reason branding works is that it gives individuality to the value you provide to those that come to your site. If they don't come to your site then its through your e-mails, e-zines, blogs and advertisements.

It makes folk recall your Site and perhaps even prompts them to bookmark. Do it right and they might even opt to scan for forthcoming product that carries your brand name.

You'll be far more noticeable if you can create something that settles on someone's mind. Catch the imagination of your readers, use unique or quirky themes and make that difference that magnetizes your audience.

By way of example, let me relate a branding experience using a quick story.... tangent if you will.

There's a huge red rock located in the middle of Australia that was at one time known as Ayers Rock. More recently it has adopted the term Uluru.

The rock and the country around it belong to a group of Aboriginal people called Pitjantjatjara and Yankunytjatjara.

So, the people also have been renamed and are now referred to as "Anangu" because it's easier.

These people have a history rich in story and in this case they identify the various faces of the rock using that approach.

One saga goes something like this..... A long, long time ago, in the time of the Tjukurpa, which the Aborigines call the dreamtime, the animals gave shape to a rock.

There was a young woma python, or Kuniya, that was passing by and was surprised by a group of Liru, which are venomous snakes. Kuniya, not being from that area, was affronted by the Liru who threw spears at the python and killed him.

So hard did they throw their spears that the points made holes in the rock.

The Pythons ancestor, also a Kuniya, was so angered by this that he killed one of the Liru with a stick.

So, on the west face of the rock there are holes that are said to be from the points of the Lirus' spears and on the south face of the rock, Kuniya the woma python can still be seen as a dark wavy line on Uluru.

Now the story in itself doesn't mean a whole lot but if you are ever able to visit Uluru, you will happen to find a south and a west side of the rock that now has individuality because it's been branded.

To any one else this is simply a rock but to you, you now know there exists Western and Southern rock walls that hold special understandings. These are unique and remembered even if not in the original light.

Get yourself branded and stand out from the rocks that exist in your niche marketplace.

Start with your ads, an article or two and build from that into your website. Regardless of what appearance might do to enhance any efforts, it's generally how you stick in a customer's mind that produces results.

Dave Jones, is a business promoter hoping to encourage new starters into improving their financial futures http://www.work-at-home-create-opportunities .com is his latest project to help other people make a full-time living doing part-time work from home. For more info, you can visit or contact Dave at livesupport@work-from-home-affiliate- options.com

---

Brand Equity - Brand Identity Guru

7 Qualities Of A Strong Brand:1. Commands premium pricing while... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work... Read More

Branding Your Products Is Important

I was chatting with a couple of friends, all of... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email... Read More

Brand Your Name!

Have you ever thought about branding your name? Does the... Read More

Choosing the Right Color Palette

Color is a highly personal experience ? everyone has favorite... Read More

Counterfeit Branding - Representing True Globalisation!

From cigarettes to fashion accessories to food products to medicines,... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home... Read More

What is an Artists Statement & How Often Should It Be Updated?

An artist's statement is a statement of ideas and thoughts... Read More

Eye On The Pie: Branding From an Investors P.O.V.

When building a business as a brand it's important to... Read More

Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions... Read More

Build Brand Identity Through Product Branding

Building a product into a brand leader is not easy,... Read More

Differentiate and Dominate

Quite often small business owners will ask me to reveal... Read More

Fast Forwarding Your Business

If you think only big corporate names need to think... Read More

Branding Mistakes - Brand Identity Guru

1. It "sells itself." I don't need to market.Okay, you... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

Brand Building 201: Finding The Ideal Way

The strongest and longest lasting brands branch off of an... Read More

Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)

Make A Bold Promise Then Back It Up With An... Read More

The Brand Called You

The best brands always try... Read More

Articles: The Perfect Branding Tool

If you own a web-based business, you're probably aware of... Read More

Branding: Bring Back the Jingle!

Did you grow up in the '70s and '80s? If... Read More

Why Should I do Business With You?

It's the question that is on the minds of all... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning... Read More

Clouds Gather Before A Storm: Utilizing The Power Of Brand

How brand management can help utility organisations to create a... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

Understand Brand

Branding has been defined, explained and examined extensively. There are... Read More

Branding - More Than Just a Statement - A Memory Scar

Conjure up in your mind broad rolling meadows with runs... Read More

Pressure Washing Companies and Co-Branding

Pressure washing companies often miss what we call 'super niche'... Read More

The New Branding Awareness - A Value Based Concept

The new branding awareness is about when you take ownership... Read More

Measuring Return On Investment

...or Is My Brand Working?To measure the impact and effectiveness... Read More