Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything--the Internet. Specifically, writing and submitting articles.

These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.

1. Include your non-fiction book's chapter how to's or your fiction's juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.

2. Keep your articles around 200-800 words each. Remember today's audience likes short copy. They want it one, two, three. Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap your article or make a linear outline what points to keep before your write it. A plan helps.

4. Create a hook for your two or three-sentence introduction. Notice this one asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. Follow the Internet way-- give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book.

6. Keep yourself out of it. Your audience wants to know what you can do for them. Replace those "I" constructions with "you." "If you are like me...."

7. Number the main points for clarity. People love easy to read tips. Remember tips have a format that pros know. Start with a command, follow it with a benefit for doing it, and follow that with examples of how.

8. Collect ten well-edited articles before you blast off. Online readers will look at you more seriously when they see you offer more than one quick thing. They will see you as the savvy expert and click to where you sell your book.

9. Leverage one article into five. Change your audience. Change your number of how to's. Three Tips to... or Five Tips... or The Two Best Ways to....

10. Remember free information is the reason people go to Web sites, so put your articles there as well as in a blog.

Once you get dozens of short articles or fiction excerpts out to no spam ezines or top web sites in your field, you will notice the search engines optimizing your site because they see your important key words that link you, your book, or your service together. Your submitted articles lead to the magic of "viral marketing." The thing is that this is attraction, natural marketing at its best. Your coach's URL and signature file is now on over 33,000 Web sites.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

===============
Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 -- Orders: 866/200-9743

---

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1

How would you like to have countless people clamoring for... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very... Read More

Super Profitable Techniques for Selling Books By Mail

The total number of books sold by small, part-time mail... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and... Read More

Writers: The Truth About Advertising, Publicity, and PR

Many of us are trying to do business and don't... Read More

How To Promote A Book

Nowadays it's no longer a matter of whether or not... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but... Read More

Online Book Promotion Beats Traditional Seven to One - Part 1

While traditional marketing can work for the book author or... Read More

Book Talks: What to Say and How to Say It

Great! The Chamber of Commerce, or a similar group, has... Read More

How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all,... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

Writing a Book?s Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has... Read More

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake... Read More

Know These Five Audiences to Write a Top Selling Book

To create a saleable book you need to know your... Read More

Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however,... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when... Read More

Make Big Profits from Small Booklets

What is your excuse for not being published? "I don't... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write.... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Book Signings Are Pure Gold

So you've written a book, had it published by a... Read More