Successful Book Marketing The Natural Way - Part 1

Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?

If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired.

Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. They also do not attract willing readers and customers.

Examples of Natural Book Marketing and How to Expand Them

1. You like to share ideas, so networking with others in a business or writers' support group suits you. You get to hear a guest speaker, and meet other authors to get useful contacts from. You gather business cards with names and numbers.

After you write your "Tell and Sell" (see below) use it orally as your elevator speech to stimulate emotions from your potential book buyer. This benefit sound bites gives your audience enough information to want to take out their credit card and buy.

To expand this marketing, create different blurbs to share vial email with your email groups. Start to collect email addresses. Whenever you meet anyone and mention your book, ask for their email. This permission marketing can take the place of sending them an email magazine called an ezine. Or, you may send them a tip they can use.

Put potential buyers into email files in your computer by group or need. Your list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can create a file of email addresses from your teleclasses or seminars if you give them.

2. You like to speak in front of an audience and offer yourself to groups for a short talk. If inexperienced or bashful, start with low-stress level talks at your local library. Contact them and ask if they offer free programs. Offer to speak on a topic related to your book. Since you are talking about what you have to benefit others, you naturally attract your targeted audience to check out your book. Here, you sell at the back of the room.

To expand this marketing, offer your talks to other local organizations in your field. You can also offer a free teleclass on a skill you can deliver that your audience needs.

3. You are not much of a speaker, but you can write. You You wrote your book, didn't you? Write your 60-second "Tell and Sell." and offer it to other eNewsletters (ezines) as an ad. Or, just exchange a blurb with a fellow ezine publisher. Make sure you include only a few sentences on who your book is for, and the top benefit it brings its readers. Will they be entertained, educated, shown how to do something? Keep it all in a sound bite, 10-20 seconds for most media or up to a minute for group meetings. "Your Tell and Sell" is your book's billboard.

Expand your "Tell and Sell" to an email post card. This mini-sales letter on your book gives enough information, benefits and feature plus some testimonials that your audience will buy through the toll-free number you put in your email signature file. Send one every month or so with a slightly different angle to the lists you have gathered.

Expand your Tell and Sell to a short and long sales letter for your book. Apply those same benefits, add testimonials of satisfied readers, and your 100% guarantee. Send it by email or include one on your author Web site.

To make sure you attract them, first make a list of 5-10 benefits of your book. Include the top benefits in every piece you email out.

The biggest mistake authors make is that they don't give their prospective buyer enough information to make a decision to buy. It's unlikely you'll sell much without a sales letter for your book's particular audience.

Remember you are already successful. You wrote a book that took your through many adventures. You accomplished a lot so far. Of course you may worry about a learning curve, but if you open your mind to experiencing a much expanded success through the Internet, you'll scratch your head and wonder, "Why didn't I do this sooner?"

As a book promotion coach, what I want for you is to not only make 1/2 your monthly income selling your books Online, but to make a positive difference to your audience. Share your gifts--that's what natural marketing is.

Success is natural, and if you use your natural resources, you too can create enough book sales to take that long, lost trip to the Caribbean, or buy a new car.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743

---

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More

How to Schedule a Book Signing

How would you like to sell more copies of your... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and... Read More

Know These Five Audiences to Write a Top Selling Book

To create a saleable book you need to know your... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever

If Random House pulls up to your house with a... Read More

How to Self Publish and Promote Your Own Book

If you are reading this article then you have already... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Extend Your Books Life With a Sales Letter

Authors, publishers and business owners are great at getting their... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation,... Read More

Promotion - Credibility Extras

For many of us, marketing our titles is one of... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

How To Get The Most From Your Free eBooks Marketing Campaign

First, your ebook needs to have an attractive title. The... Read More

The Perfect Book and Where to Find It!

If I was asked to describe the perfect book, one... Read More

28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of... Read More

Successful Book Marketing The Natural Way - Part 1

Is your mind muddy on book marketing? Do you wake... Read More

Is There a Book Hiding Inside You?

Have you always wanted to write?Are there ideas churning in... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Writers: The Truth About Advertising, Publicity, and PR

Many of us are trying to do business and don't... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More