Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Conversely, I believe you can take a mediocre book, market it well, and make very good sales from it. The only limiting factor is you. You probably think, "I'm a writer, not a salesperson." That's true, but there are some very simple things you can do to create a website that sells your book.

1. Create a direct-response sales page for your book.

This doesn't need to be an extra site, your home page, or anything extravagant. Devote your home page to information about you or your most recent work and a subscription form for a newsletter for your fans. Create a secondary page, linked to from your home page, that sells your book. But instead of simply stating a few sentences about your book, either put up a full book review or a direct-response sales letter. Either way, at the end of the review or the letter, you must ask your readers to buy your book. Put a direct order link at the bottom of your page. Simply asking for your readers to buy your book will increase your sales.

2. Create a newsletter for your readers.

On your home page, and on every page of your website, create a newsletter subscription form for your readers to join. You don't need to send something out every day, or even every week. Once a month, send out a new "flash fiction" or microfiction story, or a new essay. Keep in touch with your readers. Send out a special notice of a discount for your subscribers. But in each communication with them, provide a link back to your sales page and ask them to buy. Don't worry?they subscribed because they like your work and are open to buying it!

3. Write some articles or short stories and give them away.

You can give these away from your website as a gift for joining your newsletter group, or you can give them away from other people's sites as a way to get more awareness of your work. Do a search for "article sites" and you'll find many sites you can submit your work to. These are great for two reasons-1) More people will be exposed to your writing (which means more potential buyers); and 2) Others may take your article or story and run it in their newsletter, giving you even more exposure. Writing and distributing articles or stories is a great way to build traffic to your site and confidence in your writing.

Follow these three steps and you'll notice an increase in sales of your books.

If you have any questions about this article, please email me at jeremyhoover@gmail.com.

Jeremy M. Hoover helps authors market their books. His book marketing plan is a simple, easy, and step-by-step way to drive more traffic to your book site and make more book sales.

---

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all,... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

Online Book Promotion Beats Traditional Seven to One - Part 1

While traditional marketing can work for the book author or... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which... Read More

Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

Extend Your Books Life With a Sales Letter

Authors, publishers and business owners are great at getting their... Read More

Is Traditional Book Marketing Getting you Down?

"Are you disappointed and tired of time and money down... Read More

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake... Read More

Speaking for a Publication

Why write a book and get attention and loads of... Read More

How to Send Press Releases to Newspapers About Your New Book

There are over ten thousand daily, weekly and monthly newspapers... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As... Read More

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

The Perfect Book and Where to Find It!

If I was asked to describe the perfect book, one... Read More

Book Talks: What to Say and How to Say It

Great! The Chamber of Commerce, or a similar group, has... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill... Read More

Make Big Profits from Small Booklets

What is your excuse for not being published? "I don't... Read More

How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2... Read More