Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.

A good starting point is to break your plan up into major categories. From there, you can further define and set up strategies for each area of your book marketing plan.

The first thing that comes to mind for most authors and self publishers is book store sales. Makes sense doesn't it? That's where people buy books don't they? It's true that making your book available to the general public through bookstores is a very vital component of your marketing plan.

However, it is just that -- one single component of your plan. There are many elements that will make up your book marketing plan and arranging to have your book available in bookstores is just one of them. Let's call that component #1:

Book Marketing Plan Component #1

Making Books Available in Bookstores

Now, it's one thing to secure placement for your book on the bookstore shelves, but now how are people going to know it's there? Customers can't (and won't) buy something they've never heard of. This is where the publicity component of your Book Marketing Plan comes into play. Setting up and ongoing publicity campaign is the number one way to drive customers to the bookstore to buy your book. We'll call this component #2:

Book Marketing Plan Component #2

Setting up and Implementing a Successful Publicity Campaign

Besides book stores, you can also sell your books to nontraditional book buyers like display retailers, book clubs, catalogs, gift retailers, volume buyers (think Costco and Price Club), corporations, foundations and foreign markets. We sell thousands of self published books to buyers like these all the time and targeting these buyers should make up a good portion of your book marketing plan. This will be component #3:

Book Marketing Plan Component #3

Non-traditional Markets

In this day and age, you would be making a big mistake if you didn't include the internet as a vital component of your Book Marketing Plan. The internet is the best way to directly reach your target customers. It is also the best way to sell to them since you cut out any third parties and retain 100% of the profits. There are many ways to research the internet to ensure that there is a demand for your book and the best ways to fill that demand.

Book Marketing Plan Component #4

The Internet - Your Book Website

These are the four most important components of your Book Marketing Plan. Now you must research each component individually to customize the approach you take for your book.

© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book marketing and book promotion. Let us help you make your book a success. http://www.inktreemarketing.com/BookMark etingKit.htm

---

Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review

You've just been notified a review of your book has... Read More

The Booklet Journey Opening a New World

1991 was a pivotal year in my life. My professional... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever

If Random House pulls up to your house with a... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books)... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

Plain Speaking ? 4 Secrets For Getting Your Book Purchased

What can be more infuriating to a potential purchaser of... Read More

Writing a Book?s Marketing Plan for Maximum Profit

Much has been written about book proposals. But less has... Read More

Poetry Chapbooks: Ten Tips for Promotion

There are several ways of publishing your chapbook. You can... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1

Authors/publishers are great at getting their books written. But after... Read More

28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of... Read More

Five Book Back Cover Mistakes and How to Solve Them

Did you know that your back cover information is, after... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

Extend Your Books Life With a Sales Letter

Authors, publishers and business owners are great at getting their... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your... Read More

Why Writers Dont Do a Book Signing

Whenever someone suggests you do a book signing and you... Read More

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1

How would you like to have countless people clamoring for... Read More

Book Signings Are Pure Gold

So you've written a book, had it published by a... Read More

How to Get More Readers For Your Book

Marketing your own book can seem like a scary task.... Read More

Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling... Read More

How To Market A Suspense Novel In An Online Multimedia Format

If you haven't heard of the author C.F. Jackson or... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More