Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets to keep all the money.

Whether you have a Print on Demand (POD) book, traditionally printed book, or an eBook, you can become your own distributor these ways:

1. Distribute through two-step email promotion campaigns.

You don't need a Web site to sell products. Benefit from the easy and preferred way to buy by three trillion in 2002.

First Step: Send a freebie to your different email lists. Think of your email groups--customers, clients, ezine subscribers, ePublishers, teleclass groups, and networkers. Offer to give them a free answer to one question. Offer a free "Special Report," or an excerpt from your book. These give your relationship a good start, because increased sales come from trust developed during relationship marketing more than anything else.

Second Step: Follow up with your book sales letter. Each sales message includes: headline to capture attention, background of problem, where the potential buyer wants to be, benefits and features of how to get there. Add testimonials and be sure they are credible and sincere.

Be sure to ask for the sale and include several easy ways to buy: toll free number, fax or mail by an order form placed at the end of the sales letter, or if you have a Web site, a link to where they can buy with a secure provider.

2. Distribute through your own ezine.

Write your own ezine if you want to attract more credibility, trust, and sales. Because your potential clients and customers expect a lot of free information, include a lot of useful content such as a feature article, editor's note, resources and tips. You'll get to be well known as the "expert." In each ezine, add your sales messages for your products or service. Keep your ezine regular-once every two weeks or once a month to start. Keep it short--a real challenge to many of us.

3. Distribute by submitting how-to free articles to top opt-in ezines.

Online readers love free information. They subscribe to ezines you can submit your well-written article to. After learning acceptable article formats from a book coach, start subscribing and submitting them. Collect 5-10 edited articles before you send. Thousands, even 500,000-targeted potential buyers will see your article with your signature file on it every time you submit it.

Be sure your product is up on a Web site. Many Web publishers will take your e or print book, sell it, and distribute it or you for a commission of 60% or so. This is great for people who do not have their own site.

4. Distribute through your signature file on every email you send.

At the bottom of each email is a signature file. It should have your name and title, your top benefit, a free offer, a link to where your book is sold, your email and Web address, and your local phone number. Everyone on the net accepts this subtle promotion form. If you do not include it, you are passing up an easy way to draw attention to your product.

5. Distribute through your own Web site.

Create your Web site with marketing pizzazz. Don't just be creative and put up colorful graphics. Put up order pulling ad copy that convinces your visitor to buy. Create a sales letter that includes links to the buying page. Be sure your sales letter gives enough information for your potential customer to decide to buy. Make it long enough to include your customers' resistance, benefits and features of your book or product, and multiple testimonials. Ask a book or Web coach to guide you.

6. Distribute through someone else's Web site.

Other ePublishers want your books--both print and eBooks. They want you to write a 100 word or less blurb (including benefits and testimonials). They will sell, distribute, and keep track of your sales, sending you a check every few weeks or so. Most give you royalties of 30-50% depending on whether it is a print or eBook.

7. Get an ISBN number.

When you put an ISBN number on your book, you are listed in "Books-in-Print." Libraries, bookstores and Amazon.com ISBN require it. You pay $225 for 10 or $800 for 100 today. For the money and amount of work this is, you may do better by putting your money and time into other Online venue, because you don't need an ISBN number for that.

8. Distribute through a sales letter straight from your email.

Every time I want to promote my teleclasses, I send a sales letter. The letter follows the free report I already sent a few weeks ahead to the same egroup. You may already have your ezine subscribers in a list. Collect all kinds of lists of emails to include satisfied customers, teleclass participants, ePublishers, or fellow networkers.

Send sales letters that promote your books, your classes, or your service. Once I learned this follow-up method of staying in touch with my target audience, sales rose from $75 a month to $3000 a month in about a year. Each month, count profits, not numbers of books sold! Internet authors get to keep all the money!

After several years of research and submitting to traditional publishing and distribution venues, I got discouraged and decided to become an author's advocate. I turned to the Internet 2 1/2 years ago, and find that with a little delegation, a little study with a knowledgeable coach, a little attention, and a little money, my great-selling eleven eBooks earn enough for me to make half my income each month.

I encourage you to try this kind, gentle, and easy way to get your print or eBook into your audience's hand.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all,... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until... Read More

28 Reasons Why Publishers Will Buy Your Book

Editors will buy a book for one or more of... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 2

To know what to do at the right time in... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More

What?s Wrong with the Internet? It Must be Broken!

After months of scouring the internet, I could not put... Read More

How to Grab the No.2 Spot on Amazon for Advance Book Sales

When my first book was published way back ten years... Read More

Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however,... Read More

How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2... Read More

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1

Authors/publishers are great at getting their books written. But after... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the... Read More

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh... Read More

How to Create an Amazing Author Website

Without a website, an author is unknown. Without a website,... Read More

How To Promote A Book

Nowadays it's no longer a matter of whether or not... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Why Write Articles to Promote your Book?

Reach 15,000 to 100,000 targeted buyers every week Online. That's... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use... Read More

Book Titles that Make Big Bucks

Do you know how readers decide to buy a book?... Read More

10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by... Read More

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which... Read More

How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books)... Read More

Increase Book Sales: When a Sale Is No Longer Just a Sale

Do you have books sitting in your garage that you... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

Titles (and Subtitles) Sell Books!

Does a title really sell a book? The short answer... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More