Blogging for Business

Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.

Since then, blogging made the transition into the business arena. Now blogs are frequently being used as business journals, tools that can help keep your customers and web site visitors up to date with what is going on with your company. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.

Don't have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps:

* Set up a blog for your business. If you don't want to have to set up things on your own, visit Blogger.com. Blogger will host your blog on its server, so that you don't have to add anything to your own web site.

On the other hand, if you'd like to set something up on your own, get blogging software from WordPress.org

* Make your blog an extension of your business identity. The look and feel of your blog should match that of your business web site. Don't forget to include your logo!

* Don't make the blog into a giant ad. Your readers will immediately recognize that ruse and stop reading the blog. Instead, post the items that are of interest to your current and potential customers. Use the blog to post tips and ideas, articles, information about new products, etc.

* Strike a balance between personal and business stuff. While customers like to read the blog to learn about the person behind the business, don't use the blog as a tool to vent, complain and discuss the details of your personal life. You use the blog to converse with your customers, so the blog should be as professional as your newsletter and phone conversations with customers.

It is great to post a story about how you helped a client get an important product out on time, and how proud that made you feel. It might not be appropriate to post a story about an argument you had with a video store clerk over the weekend.

* Leverage your Blog. When you are in business, you realize that many customers have similar questions/concerns. Address these concerns in your blog, and when another customer has the same concern, link directly to the blog entry that answers these concerns.

A blog is an excellent tool to reach potential customers, rank higher in search engines and generate more of the ever-important visitor traffic to your web site.

Biana Babinsky is the online business expert who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://avocadoconsulting.com/free_newslette r.html to subscribe to her newsletter full of marketing tips and ideas and join her online business coaching program at http://www.MarketingSalad.com

---

Building Backlinks With Blogs

The most boring part of getting traffic to a website... Read More

Top 7 Reasons Why Your Business Should Use RSS

In today's online world of high-speed websites and giant portals,... Read More

RSS Publishing for Webmasters

Since the recent rise in interest in RSS there has... Read More

Reachout Throughout ? RSS

RSS has been around for more than a decade but... Read More

What Is A Blog?

Blogs can be described in many definitions and they are... Read More

The 7 Steps to Promoting Your RSS Feeds on Your Website

RSS gets 100% of your content delivered, but it's no... Read More

Why Your Blog Might Be Sabotaging Your Business

Many marketers were very excited when forum and newsletter discussion... Read More

Top 10 Tips for Bloggers

Tips for creating a blog.There are no hard and fast... Read More

Making Money with RSS Feeds

First it was banner ads, then Google AdSense and now,... Read More

Business Blogging - 5 Tips to Help You Smashl Through Writers Block

It's inevitable. Everyone hits the wall. Whether you've been blogging... Read More

Fun Free Feed Tools For Both The Publisher And The Reader

As you've probably been reading, there are basically three problems... Read More

Blogs And Your Work From Home Internet Business

As a work from home internet business entrepreneur you have... Read More

How To Republish RSS Feeds On Your Website

In this article I am going to cover some tools... Read More

Why Blogs Have Become the Search Engine Optimization Equalizer

ALEXA WEIGHS IN...For those who are unaware of Alexa, it... Read More

Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog

You Might Be A Snob-Blogger If?According to Jupiter Research, about... Read More

You Are Losing Money If Youre Not Using RSS Feeds On Your Website!

(An RSS primer can be found near the bottom of... Read More

Blogging - Whats It All About

A blog usually is a web page that contains brief,... Read More

Business: Deliver Information Safely

Businesses that are not using feeds today, as part of... Read More

Content Syndication Through RSS Feeds

Delivering regularly updated content to website visitors is easier through... Read More

Writing Quality Blogs

Writing?Blogs?Blogs are on-line journals where people express themselves through writing.... Read More

How to Use Blogs for Free Targeted Traffic

One of the Number 1 traffic building secrets is adding... Read More

What Blog Can Make Money?

How to blog to make money from it?Truly the whole... Read More

The Art of Business Blog Writing

"It is precisely minds of the first order that will... Read More

How To Make A Cool Xanga

A xanga is something akin to a blog. It all... Read More

Prescription Blogs are Helping to Educate the Consumers on Prescription Consumption

Blogs are being used on a more consistent basis due... Read More

10 Benefits of Being a Blogger

I have been a blogger since September 2004 but only... Read More

Will Spam-Blogging Be The Death Of Blogging?

Technorati reports that 30,000 - 40,000 new blogs are being... Read More

Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog

Bloggers blog. That's what they do. A blog is short... Read More

Should My Home Business Have a Blog?

It's fair to say that blogging has taken the Internet... Read More

Is Your Site Ready For The Coming RSS Revolution?

Recently, there have been many developments in the RSS arena.... Read More

How Yahoos Recent Facelift Can Mean More Traffic To Your Site

It even surprised me. Yes, even though I have... Read More

Should You Get A Blog?

A blog is a type of website. It allows the... Read More

Five Ways A Blog Helps You To Market Your Business

Want to advertise online without spending a fortune? Get a... Read More