Marketing With Blogs - Part 3

In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.

This article continues with more tips on using your blog to brand yourself and boost your reputation online.

Tip #4: Use Your Blog To Inform, Share and Entertain

The reasons why they read your blog is because they want three things.

1. They want information

2. They want to be entertained

3. They want to get to know you better

The reason why blogs are so popular with internet users is because they allow us to combine all these possibilities in a single medium.

Use your personality, opinions, expressions as a way of drawing readers to your content, and create good information to keep them coming back.

Multimedia blogs are especially good for this purpose ? because they entertain and that adds a viral component to your marketing.

Remember to always be yourself. Don't put on a fake persona. If you hire someone to blog for you be upfront about it.

#5: Become A Source Of News In Your Industry

Blogging culture thrives on linking to others blogs or news sources.

If you want to be part of that culture, benefit from it and grow with it, you need to listen to what others are saying, form your own opinions and comment on that.

Your readers will start looking to you as a resource of news and opinions about the industry you represent and that builds your brand equity.

But always remember to give proper attribution to your sources and be clear when you are quoting from someone or you could get into trouble.

#6: Use Your Blog To Network

Networking helps you build up a list of people who know and trust you enough to refer business to you.

By linking with others, whether A-list bloggers or your own peers, you can build your own influence and reputation in your blogosphere.

In part 4 of this article series, I provide tips on using your blog help you boost your marketing ROI and visibility online. http://www.blog-maniac.com/marketing-wit h-blogs4.htm

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

---

Why Every Artist Needs a Blog & How to Create an Artist Blog

As an artist, the key to selling more artwork is... Read More

RSS Feeds Have Revolutionized the Internet

RSS feeds have revolutionized the Internet for one very good... Read More

Why Your Blog Might Be Sabotaging Your Business

Many marketers were very excited when forum and newsletter discussion... Read More

How to Reel in Web Site Visitors by Building Your Own Blog

I know, I know, blog this...blog that. Seems like everyone... Read More

Top 10 Ways to Get People Online to Read Your Business Blog

There are many advantages of running a blog, on top... Read More

Using RSS for Publishing and Syndication

There are two reasons why you would want to use... Read More

Real Estate Marketing with RSS

RSS (Really Simple Syndication) is an increasingly popular marketing method... Read More

Why Use RSS?

So why use RSS? Well, I can find a whole... Read More

Time Saving Uses For RSS

RSS is an underused and underappreciated technology by a majority... Read More

How to Use Blog Exchanges

Traffic exchanges and blog traffic exchanges are a way to... Read More

Blogs Are About Getting to Know Yourself Better

I still consider myself to be a blog writing novice... Read More

Introduction to Really Simple Syndication (RSS)

Really Simple Syndication is exactly what it's name states. A... Read More

How to Use a Blog to Dramatically Improve Your Web Business!

A blog is an online journal in which the author... Read More

Do Marketers Really Need RSS?

The recent Forrester Research study, which claims that only 2%... Read More

The Hybrid Blog and Ping

For the past two years, one of the best SEO... Read More

Do You Know The 3 Key Ways to Blog to Promote Your Online Home Based Business?

Most People who Blog and Ping only use 1 Method... Read More

Blog Reflection

I still consider myself to be a blog writing novice... Read More

RSS Explained

What is RSS? To begin with, it's one of those... Read More

Top 10 Reasons to Start Blogging

"What's blogging?" you ask."Where have you been?" I reply...just kidding,... Read More

Why It Took Me So Long To Blog

When I saw my first blog, I wasn't impressed.The first... Read More

Boost your Search Engine Rankings with an RSS Feed

I'm here to teach you about how RSS Feeds can... Read More

The Fearful, Ignorant Guy Has Got A Blog On The Internet - It Must Be Easy!

Of all people in the world I was easily one... Read More

Comparing Free Blogging Software

With the increased interest in Blogging (web Logging), many web... Read More

The Best Marketing Tool For Your RSS Feed and Its Free

Do a search on Blogs on Yahoo and you get... Read More

7 Tips for Successful Blogging

So, you have a blog! Do you have traffic? Do... Read More

Blogging will Soon Take Over the World

In recent years, it's been pretty obvious that "blogging" (Web... Read More

BlogoCentric Communication: The Next Great Event in Social Evolution

Here is a pretty cool lesson in the structure and... Read More

Blogging: A Profit Making Internet Option

Blogging is a relatively new form of communication, closely related... Read More

Amazing Information About Blogging

A few months back, at the ITEA conference I saw... Read More

Fun Free Feed Tools For Both The Publisher And The Reader

As you've probably been reading, there are basically three problems... Read More

Marketing With Blogs - Part 2

In part 1 of this article series on marketing with... Read More

How to Use RSS for Free Targeted Website Traffic

RSS (real simple syndication) is the new rage in communication.... Read More

RSS Publishing for Webmasters

Since the recent rise in interest in RSS there has... Read More