RSS FEEDS: Whither Thou Goest?

I open up the 'Feed Reader' every day on my laptop and cruise the 'news feeds' I 'subscribe' to. The amount of information is now overwhelming, I need to just 'subscribe' to only the 'feeds' that are of immediate interest, else I would be reading 'feeds' twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the 'outage's' they kept getting, or the next it could be a pending court case about 'cybersquatting' a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to 'brand' their products, or name, for future sales.

One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.

Future habits of net cruisers will be to immediately open up the 'feeds' and cruise all the latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don't laugh, most of us still do this!

If a web site has not got it's own 'news feed', it will not get any 'eyeballs'.

Those interested in marketing to the masses should think about trying to get adverts placed on pages of those sites with a 'news feed', with their name, or web address written prominently, for cruisers to come and visit, but the main objective is to create 'branding'.

The usage of search engine's for locating web sites will decline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to be able to access more 'feeds'. So search engine's will still survive, but usage habits will change.

The 'big-dogs' in rss feeds update news on their 'feeds' every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose 'eyeballs' to some other service that's giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.

I can feel the nudging elbow's already as advertisers are trying to get the best 'spots'.

The most money to be gained from rss feeds is by the person who owns one, the advertising revenue from 'spots' on the web pages the 'feed' points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger tech-savvy 18-24 year old's don't buy newspapers, they also don't switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.

Remember this, anybody, even you, can put up a rss feed.

About The Author

Tony Dean is a published author and runs a website at:- http://www.ebook-sales.com. He is author of the e-book:-"Really Simple RSS" available from his web site.

---

Blog and Ping is Dead

Unfortunately, this formerly reliable method of getting listed in Yahoo... Read More

Blood Test for Your Blog?

Are you contributing to one of the estimated 36.1 million... Read More

How to Make Money from Your Blog Content

Writing a blog can be fun and exciting, but it... Read More

Top 10 Reasons to Start Blogging

"What's blogging?" you ask."Where have you been?" I reply...just kidding,... Read More

Marketing With Blogs - Part 1

Marketers have found that blogs are excellent tools for communicating... Read More

To Blog Or Not To Blog - A Laymans View

We have now entered the world of blogs! Sounds kind... Read More

The 7-Step RSS Marketing Plan

If you're wondering how to get started with RSS marketing,... Read More

Why Every Artist Needs a Blog & How to Create an Artist Blog

As an artist, the key to selling more artwork is... Read More

Blogging Advice - Give Your Readers What They Want

Web gives a lot of exposure; weblog stabilizes the exposure... Read More

24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read

By the end of 2004 blogs had established themselves as... Read More

Marketing With Blogs - Part 2

In part 1 of this article series on marketing with... Read More

Making Money with RSS Feeds

First it was banner ads, then Google AdSense and now,... Read More

RSS Publishing for Webmasters

Since the recent rise in interest in RSS there has... Read More

Benefits to RSS

RSS streamlines communication between publishers and readers. Since RSS has... Read More

RSS as a Change Agent

To better understand how RSS is changing the way companies... Read More

How Yahoos Recent Facelift Can Mean More Traffic To Your Site

It even surprised me. Yes, even though I have... Read More

What the BLOG?

Blogs Are the NEW Secret Weapon for Reaching Your Tarket.... Read More

Blogs Are About Getting to Know Yourself Better

I still consider myself to be a blog writing novice... Read More

Blogging Your Way To Success Part 1

It has been said that blogging will be the new... Read More

What is a Business Blog?

Although Blog was the most requested word of 2004 as... Read More

Writing Good Blogs

There's a lot of blogs out there on the Web,... Read More

10 Benefits of Being a Blogger

I have been a blogger since September 2004 but only... Read More

The 7 Steps to Promoting Your RSS Feeds on Your Website

RSS gets 100% of your content delivered, but it's no... Read More

4 Fail-Proof Ways to Increase Your RSS Subscribers

Using RSS on your website is a good way to... Read More

How To Build Traffic To Your Blog

With the growing interest in blogging as... Read More

Use Blogging to Manage Your Entire Web Sites Content

Blogging is a term that means different things to different... Read More

Profit Pulling Niche Blogs with Wordpress

When it comes to building and creating profit pulling niche... Read More

Top Ten Reason to Publish an Ezine AND a Blog

Blogs are the hottest thing going these days when it... Read More

How To Profit From Your Home Business Blog

A blog is a simple tool which all affiliate marketers... Read More

The Idiot?s Step-By-Step Guide To Blogging for Profit

Blogging is easy, blogging is fun. And what's more?it can... Read More

The Art of Business Blog Writing

"It is precisely minds of the first order that will... Read More

Why You?re Not Blogging - And Why You Should Start Today

Those of you who aren't ready to wade into the... Read More

A Blog Isnt Just For Christmas

I was watching the news on TV last night and... Read More