RSS For Fresh Content & Better Ranking

A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.

For a while it was even being tauted has the big replacement for email marketing.

A few caught on to it's potential while others passed it off as the latest internet fad that would soon come and go. And there for a while it looked like they might have been right.

But, as it appears from our tracking of RSS development I see that it's popularity has grown tremendously (to include blogs) and is being used a lot more to provide fresh content for websites and is fast being considered one of the best ways to keep search engine spiders coming back.

Search engines love fresh relevant content. Note the keyword in the last sentence is 'relative'.

At first you had to be pretty tech savvy to figure out how to set up an RSS feed and get if listed so people could find and benefit from it. But that process has gotten easier - a lot easier.

As a matter of fact there are a couple of software programs that we know of that provide methods for webmasters to get the great benefits of more search engine traffic using RSS feed criteria. I use one and it does work beautifully. You can judge for yourself by going here http://www.cashway.com/rs

In case you're new to RSS and you wonder what it can do for you and your website here's a brief summary.

By definition, RSS is a lightweight XML format designed for sharing things like news headlines and other web page content. But the bottom line is, RSS is simply a popular and convenient method of sharing content between websites.

You see, regardless of what topic or subject matter you've built your website around, there's valuable content available out there such as... articles and information written by an expert in that particular field. And since that kind of content already exists - AND a large portion of it is available through the magic of RSS feed capability - YOU don't have to create the content yourself.

So how does that help you?

Let's face it - most webpages can't get a good page rank because the competition is so fierce. To add to it, the tactics now being used by everyone arn't working very well. RSS is still in it's infancy, why dare I say it's barely out of the womb. But the internet world is starting to take notice and beginning to understand it's impact as a marketing tool as well as a viable way to improve a sites search engine rank.

So Now...

- You spend less time writing fresh new web content.

- Your website can be displaying quality theme-based content... automatically!

- Content is always highly relevant to what you're promoting.

- Search Engines make more frequent visits because your site is constantly updating.

- You have more time to market your site, products, etc.

- Having quality fresh new content gets your web pages indexed faster.

- Usable on any website or as many pages as you want.

- RSS content (through topic channels) has the potential to deliver highly relevant content to site visitors.

- RSS compliments your website and marketing efforts.

That's all well and good you say, but is there a downside to using RSS feeds on my site?

Good question.

Not really, but there may be a couple of items you need to take into considerations before you jump into the RSS game.

First you need to find relevant feeds for your site. Not an overwhelming task but something you'll want to spend a little time searching for on Google or other major search engines.

You'll need a feed reader in order to display the content on your site and make it available to search engine spiders. You can easily do a search on google to find free rss readers for your site.

You'll then need to do a little copy and paste of the html code into the webpages you want the content to appear on. This can be a daunting task especially if you have a site with a lot of pages that you want the search engines to spider. But if you strategicaly place the code on pages that spiders have visited you will have spiders looking for more pages with relative, fresh content.

In the long run once you have RSS feeds on the pages you know are going to be spidered then all of the tedious work is done and you can spend your time on other issues.

You can see how to automate this process by going to http://www.cashway.com/rs or you can start using our RSS feed on internet marketing by going to this webpage and copying the code and pasting it anywhere on your webpages. http://www.cashway.com/article_syndication.htm

We update our RSS feed with new articles, tips and strategies 1-2 times a week

All indications show that RSS feeds are on the rise because of their less intrusive nature, relevant targeted content, can be personalized, accessed through a variety of media, no extra data is collected from viewers and the industry and developers on the whole are making strides in increasing add-ins and features, such as ability to track results of its use, and to better integrate it for users and viewers alike.

So for 24/7 fresh content for your web pages and better search engine recognition you should be looking at using RSS feeds in the very near future.

Ed Duvall is webmaster for http://www.cashway.com and http://www.instantnettraffic.com providing internet marketing tools and resources to help you with your online business.

Reprint this article as long as resource box remains intact.

Copyright 2005 - http://cashway.com

---

Simple Syndication (RSS) -- Wheres The Payoff?

How RSS really does pay off...Have you heard of RSS... Read More

Marketing With Blogs - Part 1

Marketers have found that blogs are excellent tools for communicating... Read More

How to Make Money with Your Blog

-- What Is A BlogA blog (or web log as... Read More

The RSS Promise for Internet Users

The RSS promise for end-users is simple:--> a unified one-stop-shop... Read More

The 6 Top Reasons Marketers Should Blog

If there is a downside to blogging, I have yet... Read More

How to Promote Your Blog for Free Online

11 Ways to Promote Your Blog1. Ping weblogs.com and other... Read More

Shorten Your Blogging-RSS Learning and Submission Curve

A blog is a frequent, online publication of comments, web... Read More

Benefits to RSS

RSS streamlines communication between publishers and readers. Since RSS has... Read More

The Art of Business Blog Writing

"It is precisely minds of the first order that will... Read More

Top 10 Reasons to Start Blogging

"What's blogging?" you ask."Where have you been?" I reply...just kidding,... Read More

The Right Blog Software Can Make A Blog Stand Out from the Crowd

Blogs are an easy way to get your voice out... Read More

How to Build a Niche Site With a Blog

Building niche sites is all the rage these days.The basic... Read More

Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!

Blogs are an unbelievable way to achieve success on the... Read More

RSS Publishing for Webmasters

Since the recent rise in interest in RSS there has... Read More

Blogs: Todays Internet Diary and Marketing Tool

The popular blogger.com owned by Google, Inc. has been around... Read More

Avoid Bad Manners While Blogging

Blogging, the hottest trend in online publishing right now, is... Read More

RSS Works: Hard Metrics to Prove It

Marketers are constantly asking if RSS marketing works and if... Read More

How using RSS will attract and maintain visitors

There are nowhere near the amount of webmasters using RSS... Read More

RSS Feeds Explosion

Gain Massive Exposure For Your ServiceGet your web site listed... Read More

Google AdSense and Blogs

If you have a blog, or are thinking about starting... Read More

How To Add Random RSS Content To Your Site

Most savvy internet marketers will know how important it is... Read More

Its Not Enough to Blog

A properly created weblog will do the following for your... Read More

Blogging for Personal Benefits

While there is a lot of debate about blogs replacing... Read More

Use Blogging to Manage Your Entire Web Sites Content

Blogging is a term that means different things to different... Read More

How to Cash In on Blogs

Over the past year or so, more and more webmasters... Read More

What is a Blog?

Q: Not to ask a ridiculously obvious question, but what... Read More

RSS FEEDS: Whither Thou Goest?

I open up the 'Feed Reader' every day on my... Read More

Make Money with Your Own Blog

Well, basically, setting up a blog means that you are... Read More

How to Use a Blog to Dramatically Improve Your Web Business!

A blog is an online journal in which the author... Read More

How to Reel in Web Site Visitors by Building Your Own Blog

I know, I know, blog this...blog that. Seems like everyone... Read More

Why are you abusing RSS

When you are involved in RSS everyday you get to... Read More

RSS & How to Use It -- Part 2

Welcome to part 2 of the article that aims to... Read More

The Holy Grail that Online Advertisers, Merchants, Publishers, and Shoppers have been Looking for!

For Online Publishers/RSS Feeds users - RSS (Real Simple Syndication)... Read More